[Special Seminar for EC] Mr. Naoya Fujiwara on stage! Marketing analysis study session to become a selling EC

[Special Seminar for EC] Mr. Naoya Fujiwara on stage!
Marketing analysis study session to become a selling EC

* Registration is closed.

I recommend this hotel!

I don't know what to do to increase sales
Not letting data-driven marketing
I want to know the concept and method of analysis

Seminar outline

Seminar Name

[Special Seminar for EC] Mr. Naoya Fujiwara on stage! Marketing analysis study session to become a selling EC

Date and time

October 7, 2019 (Monday) 13: 30-16: 00 (Opening 13:15)

Place

1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building 7F (Map)

  • * Access: 5 minutes walk from JR Shibuya Station
  • * Please note that this is not the Cerulean Tower.

Seats Available

30 people

  • * Please note that a lottery will be held if there are a large number of applications.
  • * Regardless of the lottery result, we will contact you later as to whether or not you can participate.
  • * Please refrain from applying for peers.

Fee

free

* Pre-registration required

Other

You will receive one business card at the reception desk.
In addition, on the day of the event, we will take a picture with the camera so that the faces of the participants are not reflected from the back of the venue.
In addition, we plan to use some of the photographs taken as seminar report materials at a later date.

agenda

time Description
13:15~

Reception

13:30~

greeting

GMO Payment Gateway, Inc.
Marketing Department
Director Seiichi Okamura

13:35~

[Part 1] What are the "laws for increasing sales" common to successful EC sites?

Did you know that there are rules to increase the sales of e-commerce sites? The first step in efficiently increasing the sales of existing e-commerce sites is to analyze the visiting users. Classify the user composition, classify the products that are selling, decide the order of the products that are sold together and the products that are sold, and approach the appropriate users. This procedure is closely related to the law of increasing sales.

In this lecture, we will introduce "the law for increasing sales of EC sites" from a lecturer who has repeatedly practiced and succeeded on various EC sites such as cosmetics and fashion.

14:35~

break

14:50~

[Part 2] Advanced analysis that can be done with Google Analytics

In the second part, we will explain custom analysis and data measurement methods that you can practice with your Google Analytics (GA).
Did you know that if you master GA, you can perform user analysis such as membership rank, product analysis, and site bottleneck analysis, which are useful for policy planning. We will introduce measurement maintenance-visualization methods and examples, using those functions that cannot be used just by introducing GA as an example.

15:40~

Question-and-answer session

15:50

Closing

Lecturer introduction

  • Naoya Fujiwara
  • UNCOVER TRUTH Co., Ltd.
    CCO (Chief Content Officer)

    Naoya Fujiwara

    TSUTAYA store management at Culture Convenience Club (CCC), EC business and mobile content business of Tsutaya Online, database marketing business utilizing T points. After that, after working as a digital marketing manager at Gashy Renker Japan Co., Ltd., he became president of cosmetics manufacturer Madurex Co., Ltd. Establish a digital marketing method in the cosmetics field. Currently independent and becomes CEO of Active Godo Kaisha. Utilizing our experience and personal connections, we support digital marketing with "team consulting methods" for a large number of companies in a wide range of industries. In addition, he gives lectures at many seminars to develop human resources in the digital industry. In the content marketing field, we have succeeded in owned media such as the acne care support site "Nikipedia".

  • Yu Sugawara
  • GMO Payment Gateway, Inc.
    Marketing Department Strategic Planning Group
    Senior Consultant

    Yu Sugawara

    A unique data analyst who once aspired to be a lawyer but found his life in EC.
    In charge of buyer / EC site management at a famous PC peripheral equipment store in Akihabara, succeeded in turning the unprofitable department into the black by triple the sales scale of EC in two years. Joined GMO Payment Gateway in 2014, participated in the launch of access analysis business, and has been in charge of business since 2016. Based on the belief of "no analysis without hypothesis", we will provide customers with practical site improvement know-how from the perspective of an EC operator. In recent years, we have been focusing on the development of data measurement infrastructure-support for visualization, and in 2019 we are also making efforts to make data analysis in-house, such as developing an automatic diagnosis / setting system for Google Analytics and a general-purpose dashboard. There is.
    * Obtained Google Analytics Individual Certification (GAIQ) and Statistical Test Level 2

Past seminar scenery