* Registration is closed.
[Special Seminar for EC] Mr. Naoya Fujiwara on stage! Marketing analysis study session to become a selling EC
October 7, 2019 (Monday) 13: 30-16: 00 (Opening 13:15)
1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building 7F (Map)
30 people
free
* Pre-registration required
You will receive one business card at the reception desk.
In addition, on the day of the event, we will take a picture with the camera so that the faces of the participants are not reflected from the back of the venue.
In addition, we plan to use some of the photographs taken as seminar report materials at a later date.
time | Description |
---|---|
13:15~ |
Reception |
13:30~ |
greeting GMO Payment Gateway, Inc. |
13:35~ |
[Part 1] What are the "laws for increasing sales" common to successful EC sites? Did you know that there are rules to increase the sales of e-commerce sites? The first step in efficiently increasing the sales of existing e-commerce sites is to analyze the visiting users. Classify the user composition, classify the products that are selling, decide the order of the products that are sold together and the products that are sold, and approach the appropriate users. This procedure is closely related to the law of increasing sales. In this lecture, we will introduce "the law for increasing sales of EC sites" from a lecturer who has repeatedly practiced and succeeded on various EC sites such as cosmetics and fashion. LecturerUNCOVER TRUTH Co., Ltd. |
14:35~ |
break |
14:50~ |
[Part 2] Advanced analysis that can be done with Google Analytics In the second part, we will explain custom analysis and data measurement methods that you can practice with your Google Analytics (GA). LecturerGMO Payment Gateway, Inc. |
15:40~ |
Question-and-answer session |
15:50 |
Closing |
UNCOVER TRUTH Co., Ltd.
CCO (Chief Content Officer)
TSUTAYA store management at Culture Convenience Club (CCC), EC business and mobile content business of Tsutaya Online, database marketing business utilizing T points. After that, after working as a digital marketing manager at Gashy Renker Japan Co., Ltd., he became president of cosmetics manufacturer Madurex Co., Ltd. Establish a digital marketing method in the cosmetics field. Currently independent and becomes CEO of Active Godo Kaisha. Utilizing our experience and personal connections, we support digital marketing with "team consulting methods" for a large number of companies in a wide range of industries. In addition, he gives lectures at many seminars to develop human resources in the digital industry. In the content marketing field, we have succeeded in owned media such as the acne care support site "Nikipedia".
GMO Payment Gateway, Inc.
Marketing Department Strategic Planning Group
Senior Consultant
A unique data analyst who once aspired to be a lawyer but found his life in EC.
In charge of buyer / EC site management at a famous PC peripheral equipment store in Akihabara, succeeded in turning the unprofitable department into the black by triple the sales scale of EC in two years. Joined GMO Payment Gateway in 2014, participated in the launch of access analysis business, and has been in charge of business since 2016. Based on the belief of "no analysis without hypothesis", we will provide customers with practical site improvement know-how from the perspective of an EC operator. In recent years, we have been focusing on the development of data measurement infrastructure-support for visualization, and in 2019 we are also making efforts to make data analysis in-house, such as developing an automatic diagnosis / setting system for Google Analytics and a general-purpose dashboard. There is.
* Obtained Google Analytics Individual Certification (GAIQ) and Statistical Test Level 2
This service is applicable when the introduced EC site is operated by a corporation.
If the introductory EC site is operated by an individual, please check here.