Understand in 2 hours! Basics of using Google Analytics Intensive seminar [with participation benefits]

Understand in 2 hours! Basics of using Google Analytics Intensive seminar
[Participation benefits available]

* Registration is closed.

I recommend this hotel!

I want to improve the site using Google Analytics
I can't analyze correctly because I haven't set it.
I want to make the data easier to see and find site issues easily

Seminar outline

Seminar Name

Understand in 2 hours! Basics of using Google Analytics Intensive seminar [with participation benefits]

Date and time

Thursday, September 5, 2019 13: 00-15: 00 (opens at 12:30)

Place

1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building 7F (Map)

  • * Access: 5 minutes walk from JR Shibuya Station
  • * Please note that this is not the Cerulean Tower.

Seats Available

30 people

  • * Please note that a lottery will be held if there are a large number of applications.
  • * Regardless of the lottery result, we will contact you later as to whether or not you can participate.
  • * Please refrain from applying for peers.

Fee

free

* Pre-registration required

Other

You will receive one business card at the reception desk.
In addition, on the day of the event, we will take a picture with the camera so that the faces of the participants are not reflected from the back of the venue.
In addition, we plan to use some of the photographs taken as seminar report materials at a later date.

[About benefits]
Only for seminar participants, we will diagnose the setting status and issues of Google Analytics for free.

agenda

time Description
12:30~

Reception

13:00~

greeting

GMO Payment Gateway, Inc.
Innovation Partners Division
Strategic Planning Group Marketing Department Strategic Business Management Department
Manager Akiko Onuma

13:10~

[Part 1] How do you use it in the first place? Basics of Google Analytics you should know

Even if you say "Google Analytics has already been installed. I want to know how to use it!", There are many cases where the settings have not been made in the first place. In the first part, we will explain what to see in Google Analytics in the first place, and then explain the items to be set for the points to see.

13:50~

break

14:05~

[Part 2] Here are the points to see! Google Analytics analytics practice

For those who want to know the indicators that should actually be seen, what should be seen and where to check the GA analysis to increase sales. And I will explain how to visualize those data and make it easier to analyze and report internally.

14:45~

Question-and-answer session

15:00

Closing

Lecturer introduction

  • Yu Sugawara
  • GMO Payment Gateway, Inc.
    Innovation Partners Division Strategic Business Management Department Marketing Department Marketing Group #1
    Senior Consultant

    Yu Sugawara

    After working at a PC peripheral store in Akihabara and managing buyers and e-commerce sites, he joined GMO Payment Gateway, Inc. in 2014. As a person in charge of EC site management, he has a Actual of tripling sales in two years by improving the site based on Google Analytics.
    * Google Analytics Individual Certification (GAIQ), Google Ads Search Certification, Statistical Test Level 2

  • Yasuhito Takahata
  • GMO Payment Gateway, Inc.
    Innovation Partners Division Strategic Business Management Department Marketing Department Strategic Planning Group
    Analyst

    Yasuhito Takahata

    After having a wide range of experience in planning ~ direction and design at a web production company, he was in charge of analysis and improvement of career change media ~ development direction and CRM at a major HR business company. Joined GMO Payment Gateway, Inc. in 2018. Utilizing the experience of the business side, we will make proposals with an eye on everything from improvement to subsequent operation.
    * Web analyst, Google Analytics individual certification (GAIQ), Google Ads search certification

Past seminar scenery