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  3. [Content Marketing Support Seminar] Google Analytics Analysis x In-Feed Advertising

[Content Marketing Support Seminar] Google Analytics Analysis x In-Feed Advertising

[Content Marketing Support Seminar]
Google Analytics analysis x in-feed ads

* Registration is closed.

I recommend this hotel!

I haven't been able to utilize Google Analytics
I want to work on content marketing
I want to know the marketing cases of other companies

Seminar outline

Seminar Name

[Content Marketing Support Seminar] Google Analytics Analysis x In-Feed Advertising

Date and time

February 26, 2019 (Tuesday) 14: 00-16: 00 (Opening at 13:30)

Place

3-1 Ofuka-cho, Kita-ku, Osaka Grand Front Osaka Tower B 23F (Map)

  • 10 minutes walk from JR Osaka Station, 10 minutes from Umeda Station on each line
    * Grand Front Osaka "North Building".
    Take the elevator to the 9th floor, then transfer to the elevator for the upper floors
    Please come to the 23rd floor.

Seats Available

[Osaka] 30 people

  • * Please note that a lottery will be held if there are a large number of applications.
  • * Regardless of the lottery result, we will contact you later as to whether or not you can participate.
  • * Please refrain from applying for peers.

Fee

free

* Pre-registration required

Other

* Some of the content will be the same as past seminars.
You will receive one business card at the reception desk.
In addition, on the day of the event, we will take a picture with the camera so that the faces of the participants are not reflected from the back of the venue.
In addition, we plan to use some of the photographs taken as seminar report materials at a later date.

agenda

time Description
13:30～

Reception
14:00～

greeting
14:10～

[Part 1] Where are the issues on the site? Google Analytics utilization seminar
-How to set KPIs, discover bottlenecks-
1. Introduction / self-introduction
2. How to think and find bottlenecks
3. About the site conductor diagram
4. How to find issues on the screen
5. What data do you really need?
6. GA setting that raises the analysis level by one level
7. Successful cases of sales increase

Teacher GMO Payment Gateway, Inc.
Innovation Partners Division 1st Sales Management Department West Japan Department Marketing Support Section 1
Norihiro Hibara
15:00～

break
15:10～

[Part 2] Jump from the latent layer to the actual layer and cut!
-In-feed advertisement x content winning logic-
1. Introduction / self-introduction
2. Why content marketing now?
3. How to optimize acquisition with content x distribution logic
4. Tips for choosing a good platform
5. Introduction of cases
6. Summary
7. Appendix

Teacher GMO AD Marketing Inc.
Advertising Business Headquarters Sales Planning Department West Japan Promotion
Takehiko Higashi
15:50～

Question-and-answer session
16:00 Closing

Lecturer introduction

GMO Payment Gateway, Inc.
Innovation Partners Division 1st Sales Management Department West Japan Department Marketing Support Section 1

Norihiro Hibara

Joined a new graduate at a web production company affiliated with a major advertising agency.
With the launch of the consulting team, Listing ad operation business, and since then, we have been in charge of more than 100 companies in total.
Joined GMO Payment Gateway in 2016.
Contributes to improving customer sales centered on major e-commerce and product sales sites.
2017 Moved from Tokyo office to West Japan team to reinforce personnel.

GMO AD Marketing Inc.
Advertising Business Headquarters Sales Planning Department West Japan Promotion

Takehiko Higashi

Joined GMO Ad Marketing in the middle of 2016.
Being assigned to Tokyo, he is in advertising delivery platform "AkaNe" and is in charge of Internet-only agencies such as CyberAgent and Septeni.
He greatly contributed to the opening of new accounts and received an award as a representative of employees in the first year of joining the company.
In 2018, he opened the Osaka office and was appointed in charge of promoting West Japan.
As a person in charge of areas west of Nagoya, he is conducting sales activities to Osaka, Nagoya, and Fukuoka. We provide marketing support that makes full use of AkaNe's functions.

Past seminar scenery

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