Reception

greeting

GMO Payment Gateway, Inc.
Innovation Partners Division
Strategic Business Management Department Marketing Department Marketing Group #１
Manager Yukinori Ikeya

[Part 1] <Learning> Let's suppress the basic knowledge of GA and the framework for improving the site! -Introduction of the latest cases-

In the first place, how do you use Google Analytics to improve sales?
We will introduce the whole picture of analysis and the basic method of GA with examples.
* Landing page, analysis method of inflow source, etc.

LecturerGMO Payment Gateway, Inc.
Innovation Partners Division
Strategic Business Management Department Marketing Department Marketing Group #１
Data planner Yu Sugawara

break

[Part 2] <Practice> Immediately remember and use immediately! Site issue analysis / setting / visualization

"I don't know what to look for"
If you hit the first big wall, try this much first.
We will tell you about important settings and a simple visualization method using Google Data Studio.

LecturerGMO Payment Gateway, Inc.
Innovation Partners Division
Strategic Planning Group Marketing Department Strategic Business Management Department
Analyst Ryuichi Tsujimoto

Question-and-answer session

Closing