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  2. Seminar list
  3. [Seminar limited to a small number] Successful measures for web marketing for apparel e-commerce- "State-of-the-art" live commerce x "Royal road" site UX improvement-

[Seminar limited to a small number] Successful measures for web marketing for apparel e-commerce- "State-of-the-art" live commerce x "Royal road" site UX improvement-

[Seminar limited to a small number] Successful measures for web marketing for apparel e-commerce
-"State-of-the-art" live commerce x "royal road" site UX improvement-

* Registration is closed.

I recommend this hotel!

Those who are worried about specific measures in apparel EC
Those who are looking for new ideas to increase sales
Those who want to know about the improvement inside the site that produces results

Seminar outline

Seminar Name

[Seminar limited to a small number] Successful measures for web marketing for apparel e-commerce- "State-of-the-art" live commerce x "Royal road" site UX improvement-

Date and time

Thursday, September 27, 2018 13: 15-15: 15 (opens at 13:00)

Place

1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building 7F (Map)

  • * Access: 5 minutes walk from JR Shibuya Station
  • * Please note that this is not the Cerulean Tower.

Seats Available

20 people

  • * Please note that a lottery will be held if there are a large number of applications.
  • * Regardless of the lottery result, we will contact you later as to whether or not you can participate.
  • * Please refrain from applying for peers.

Fee

free

* Pre-registration required

Other

You will receive one business card at the reception desk.
In addition, on the day of the event, we will take a picture with the camera so that the faces of the participants are not reflected from the back of the venue.
In addition, we plan to use some of the photographs taken as seminar report materials at a later date.

agenda

time Description
13:00～

Reception
13:15～

greeting

GMO Payment Gateway, Inc.
Innovation Partners Division
Strategic Business Management Department Customer Attraction Support Department
Manager Akiko Onuma
13:20～

[Part 1] Thorough commentary! Current status of live commerce and how to use it

Live commerce is attracting attention as a communication and sales promotion tool with customers. From 2017, which was said to be the first year of live commerce, we will explain the current situation and future prospects of live commerce. We will introduce some examples of live commerce, which are still rare in Japan, and consider how retailers should utilize live commerce.

Lecturer Moffly Co., Ltd.
Representative Director Kazuyoshi Fujitsugu
14:10～

break
14:20～

【第二部】大手ファッションECサイトの事例に学ぶ、データドリブンなWebサイト改善とは

Does your company have a PDCA cycle for data-driven website improvement? I think that many companies are working on improving the website as an important point of contact with sales expansion and customers, but "PDCA does not work well and stops", "improvement measures do not come out", etc. I think there are many people in charge who have troubles.
In this performance, we will introduce how to use PDCA for website improvement using data based on examples from major EC sites.

Lecturer UNCOVER TRUTH Co., Ltd.
Director COO Yoichi Obata
15:10～

Question-and-answer session
15:15

Closing

Lecturer introduction

  • Kazuyoshi Fujiji

  • Representative Director of Moffly Co., Ltd.

    Kazuyoshi Fujitsugu

    Graduated from the University of Tokyo and graduate school of the University of Tokyo.
    After joining Google and belonging to the advertising agency sales department, he will conduct market research and formulate marketing plans in the consumer marketing department. In July 2017, Moffly Co., Ltd. (https://moffly.jp), And from April 2018, live commerce API "TAGs API" (TAGs API) to add live commerce function to corporate EC https://moffly.jp/tagsapi/) Is provided.

  • Yasuhito Takahata

  • UNCOVER TRUTH Co., Ltd. Director COO

    Yoichi Obata

    Joined UNCOVER TRUTH as COO in November 2014 after working as a business manager of mobile marketing solutions for BtoB at some listed IT companies. Through daily sales activities, he is creating a market for "data-driven website improvement" by posting media on publicity conferences and forums for web staff, and taking the stage at events.

Past seminar scenery

  1. Top
  2. Seminar list
  3. [Seminar limited to a small number] Successful measures for web marketing for apparel e-commerce- "State-of-the-art" live commerce x "Royal road" site UX improvement-