From the basics to the latest cases! Influencer marketing x EC company LINE @ utilization seminar
～ Leading company in each industry THECOO / Milogos on stage ～

In the first part, Mr. Shimokawa of THECOO Co., Ltd. will introduce not only general influencer marketing but also the latest cases including O2O type, taking as an example the photogenic art exhibition "VINYL MUSEUM" which was a great success last year. I received it. Influencer marketing is rapidly gaining attention. The search platform is gradually shifting to SNS, mainly for young people, and the act of hashtag search is spreading. While the number of companies that want to try influencer advertising is increasing, on the other hand, there are many voices such as "I can not read the effect". It is possible to predict the effect by organizing what you can do (role) and what you want to do (purpose) in influencer marketing and casting the most suitable influencer. He also talked about the importance of creating a mechanism that allows influencers to voluntarily post so that advertising does not become stronger.

In the second part, our company Nagata reiterated the appeal of LINE as a platform, and Mr. Takamura of Milogos Co., Ltd. talked about how to use LINE @ for EC companies. With over 70 million AU, LINE has become an indispensable communication infrastructure in Japan. The number of official accounts dedicated to companies has exceeded 300, and more and more companies are starting to operate LINE accounts. The usage rate of LINE is overwhelmingly high among major SNS, so it is possible to contact the layer (new customers) that can only be reached by LINE. In addition to communication tools, LINE has expanded into various fields such as music and entertainment, and it is attracting attention that it can advertising delivery Among them, LINE @ is cheaper than the official account, it can be delivered individually by making it API, and it is possible to approach high quality users, and he introduced its charm and usage.