[For EC sites] Understand from the basics of online shops! How to use Google Analytics

At the beginning, I explained the importance of site analysis and the need for Google Analytics.
Among them, we will introduce an example in which the number of users has decreased sharply by renewing the site without analyzing it.
He also explained that while it can be used (almost) free of charge, accurate data cannot be obtained without proper tag installation and initial settings.
And I will introduce 5 steps of business utilization necessary to make the best use of Google Analytics.
In the first part of the 5 steps, we will explain STEP1 introduction (tag installation), STEP2 visualization, and STEP3 analysis (understanding issues).

■ STEP1 introduction
It is necessary to install tags in order to measure with Google Analytics, but data cannot be measured only by installing tags.
This time, I will explain in detail the following 5 important setting methods. It also explains mistakes and countermeasures that are likely to occur during initial settings.

• 1. CV setting
• 2. E-commerce
• 3. User attributes, etc.
• 4. Site search
• 5. Google service cooperation

Introducing the points of interest on the management screen when analyzing Google Analytics. It is important to firmly hold down the points and understand.
Here, we will focus on the two points of "dimension" and "index".

Explained the importance of comparing and analyzing data and sites to improve the site. Introducing that there are two main axes in site analysis.
It is "quantity" and "quality".
Quantity is attracting customers, and quality is behavior / CV.
To dig deeper into the above axes

• -"Secondary dimension" and "weighted sort"
• ・ "Landing page" x "2nd page"

Introducing that there is such a method.

He explained the way of thinking in carrying out "analysis → measures".
Increase the quantity where the quality is good. Improve quality where the quantity is large. He explained that it will be easier to improve the results by keeping the above in mind.
Finally, the summary of the seminar was given, and the first part was completed.

At the beginning, he suggested that he would like to give some tips for those who have just launched an EC site and tips for increasing sales.

Introducing business outline of Meganesuper Co., Ltd.
Achieved a surplus 2016 ended April or later from deficit management of eight years, performance and success to the expansion of the revenue will explain the key point four points of improvement.
Explains why EC sales have increased 3.4 times in the last 4 years and operating profit has increased up to 26 times.
When using Google Analytics, it is important to dig deeper until analysis leads to action, but I will explain the important point.

In terms of how to increase sales wisely, it is important to know the difference between in-house EC and mall EC, and he reiterated the importance of PDCA.
And in order to increase sales, you should use a customer attraction tool that can be used regardless of the size of e-commerce.
There are two types of tools: a throwaway type such as online advertisements and an accumulation type such as e-mail newsletters and SEO.

• ・ Advertising is an appeal frame that is an extension of the EC site
• ・ E-mail newsletter is a tool that encourages strong customers to motivate
• ・ In addition, the importance of LINE @ in the presence of LINE and SNS

In addition to the above, he explained the necessity of payment method He also introduced that there is a way to simplify purchasing.

To summarize today, how to increase sales at EC / stores
Better this week, today's point than last week, yesterday's point, sweating in the head,
It was said that it is important to accumulate measures.

Finally, EC-related information was disseminated, and the seminar was closed with the announcement that consultations such as consulting would be accepted.