【ECサイト様向け】基礎から分かる！Google Analytics 活用術

At the beginning, he presented the seminar goal such as "Let's just look at Google Analytics → understand and use it!".
He explained that while Google Analytics is a free and convenient tool that allows you to check the status of various sites, it has many indicators and requires specialized knowledge.
In order to reach the goal of increasing sales, we explained the five steps of using Google Analytics, and in the first part, we introduced step 1. "Initial setting" and step 2. "Accurate data measurement".

● Step 1. About "Initial setting"
Google Analytics can measure just by installing a tag on the site, but there are indicators that can not be measured by that alone. Among them, the following five setting methods, which are particularly important, were explained in detail.

• ・ CV setting
• ・ E-commerce settings
• ・ User attributes
• ・ Site search
• ・ Event acquisition

● Step 2. About "accurate data measurement"

• ・離脱率×直帰率
• ・ CV × transaction
• ・ PV x session x unique user

In the second part, we went further from the beginning of Google Analytics and explained "3. Analysis" and "4. Measures" among the above utilization steps.

● Step 3. About "Analysis"
At the beginning, I explained again the importance of "analysis → measures" in improving the site.
If "3. Analysis" is lacking, "probably" and "probably" unfounded measures will be created, and there is a possibility of "improvement" rather than improvement.
On the other hand, if "4. Measures" is lacking, there is no point in using Google Analytics in the first place.

However, even if they understand the theory, there are few companies that can turn PDCA for analysis ⇒ measures.
This is because Google Analytics can see so many indicators and numbers that it is difficult to analyze them effectively.

Among the customers who actually visited the venue
• ・ "I don't know which index to look at"
• ・ "I can't remember the meaning of indicators / functions"
• ・ "Analysis-> I can't get an image of improvement"

In the seminar, how to "master" Google Analytics
• ・ Concept (frame)
• ・ Ready-to-use analysis method
It is important to know.

The following is a part of the contents.

[Analysis concept]
• ・ Think in the order of "quantity → quality"
• ・ "Dimension" and "Indicator"
Such

[Introduction of method]
• -Secondary dimension x weighted sort
• ・ Landing page x 2nd page analysis
Such

● Step 4. About "measures"
Introducing successful cases that have achieved high results through "analysis → measures".
In the case where "acquisition of new users" was an issue, he gave a lecture on the points and ideas when the sales amount from new users increased by 50% as a result.

Finally, I reiterated that the goal of this lecture was "just look at Google Analytics → understand and use it!", And if analysis and policy planning do not go well, please contact us. Appeal that you can support.
The seminar ended with the announcement that we will do our utmost to help increase sales.