【ECサイト様向け】基礎から分かる！Google Analytics 活用術

First at the beginning
"Let's just look at Google Analytics → understand and use it!"

Present the goal of the seminar.
From there, I explained the five steps of using Google Analytics, and in the first part, I told you that I will delve deeper into "1. Introduction" and "2. Visualization".

In the chapter on the theme of "1. Introduction", we will introduce how to "get sales amount with Google Analytics" for those who have not yet introduced Google Analytics or who have not set it by themselves.

In addition to the essential settings for e-commerce businesses, we explained in detail the recommended functions such as "site search" and "event tracking".

In the second half, we picked up and told only the keywords that should be absolutely suppressed from the huge number of terms that appear on the management screen of Google Analytics with the theme of "2. Data visualization".

In addition, in the final chapter, we introduced mistakes and points that tend to occur at the time of setting as "a certain point of caution with Google Analytics", and urged attention and reconfirmation to those who made their own settings without knowing it. ..

Then, the first part of Google Analytics, which was picked up in the beginning, was completed, and the specific procedures and cases were left in the second part, and we took a break.

In the second part, we will go further from the beginning of Google Analytics and explain "3. Analysis" and "4. Measures" among the utilization steps.

In the introductory part
"Necessity of analysis"
"However, it is most important to take measures (actions) after analysis."
I will tell you the point,
"The goal is to increase sales through access analysis."
He strongly emphasized the necessity of "taking measures" such as "you should not be satisfied with analysis alone".

In the chapter "3. Analysis", we explain how to face the management screen of Google Analytics, focusing on "indicators" and "dimensions".
In the landing page analysis, I explained how to use the "secondary dimension" and what kind of hypothesis should be made for the data obtained from it, with examples.

As a result of analysis of "4. Measures", we will introduce actual examples of what measures should be taken when "acquisition of new users" is an issue.
As a result, he gave a lecture on the points and ideas when the sales amount from new users increased by 50%.

In addition, we gave specific examples of what measures were effective on the EC site, which had issues of "controlling the bounce rate" and "improving the conversion rate", and found issues on the company's site. He provided advice and hints for "policy planning" in the case.

Finally, the goal of this lecture is
He reiterated that he was "just looking at Google Analytics-> understand and use it!" And appealed that we can support you if analysis and policy planning do not go well.

The seminar ended with the announcement that we will do our utmost to support everyone's sales increase.