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  3. < Seminar Report> Frontiers of Cross-Border E-Commerce ~Trends in Cross-Border E-Commerce and Utilization of Subsidies~

Forefront of cross-border EC-Trends of cross-border EC and utilization of subsidies-

～ Seminar Report ～

Seminar outline

theme

Forefront of cross-border EC-Trends of cross-border EC and utilization of subsidies-

event date

September 1, 2016 (Thursday)

Place

GMO Payment Gateway, Inc. Tokyo / Shibuya Headquarters
(Humax Shibuya Building 7F, 1-14-6 Dogenzaka, Shibuya-ku, Tokyo)

Teacher

PART 1 J-GRAB CO., LTD. Director COO / Cross-border EC Consultant of Small and Medium-sized Organization Akihiko Yamada

Part 2 J-Grab Co., Ltd. Director COO / Cross-border EC Consultant of Small and Medium-sized Organizations Mr. Akihiko Yamada

Part 3 Introduction of cross-border EC solutions Management Department of Sales #2 Junya Konishi of the 1st Sales Department, Shinya Kikuchi, Customer Attraction Support Department

Overview

For EC businesses interested in cross-border EC, we have specifically explained the latest trends in cross-border EC, how to start cross-border EC using subsidies from small and medium-sized organizations, and solutions for cross-border EC.

【Part 1】The latest trends in cross-border EC

State of the seminar venue 1

In the first part, Mr. Akihiko Yamada, Director and COO of J-Grab Co., Ltd. / Consultant of Cross-border EC of Small and Medium-sized Organizations explained the latest trends in cross-border EC. First, he explained the attractiveness of the fast-growing overseas E-Commerce market from the long-term perspective of domestic EC due to the declining birthrate and aging population, and the impact of the TPP (Trans-Pacific Strategic Economic Partnership) on cross-border EC.
Next, as a trend of cross-border EC overseas, we received a commentary on social commerce by SNS and messenger.
Finally, he explained the hints necessary for success, including examples of failure and success in cross-border EC, as well as failure examples centered on products, customer attraction methods, and services.

【Part 2】How to start cross-border EC using subsidies

He introduced the points for utilizing subsidies and starting cross-border EC.
First, he explained about the subsidies of small and medium-sized organizations, such as who is eligible, the application deadline for the second term, the maximum amount of subsidies, and the target cost items.
Next, he explained the features and advantages of Magento, the world's most used open source software cart.
Finally, along with a success story of linking a unique domain EC site utilizing Magento and a shopping platform, J-Grab Co., Ltd. explained the "subsidy plan" provided by J-Grab Co., Ltd. for EC businesses that are starting cross-border EC business.

【Part 3】Introduction of cross-border EC solutions

For EC operators considering cross-border EC, we explained the solutions provided by GMO Payment Gateway.

Seminar venue 3

The contents of the first half are "Pasting banners and pasting overseas" (commonly known as "Bana pasting") provided by FROM JAPAN Co., Ltd. for EC businesses who want to easily start cross-border EC, and as a payment that can be used with the shopping cart Magento that links its own domain and shopping platform, our multi-payment About multi-currency payment, China UnionPay, etc., Management Department of Sales #2 I explained from Junya Konishi of the 1st Sales Department.
In the second half, Shinya Kikuchi of the Customer Attraction Support Department explained the points of effective operation methods with success stories about attracting customers necessary for cross-border EC.

[Introducing some of the voices of participating customers]

"It was very beneficial, and I would like to encourage internal consideration."
"I thought it was still too early to do cross-border EC, but I want to start right away."
"In cross-border EC, where there are few success stories, it was very meaningful to be able to hear about success stories concretely."

Thank you very much to all the companies who participated in this event.

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  2. Seminar list
  3. < Seminar Report> Frontiers of Cross-Border E-Commerce ~Trends in Cross-Border E-Commerce and Utilization of Subsidies~