[Osaka] Twitter Japan, employees talk!
Points of Twitter ad that are exciting in Japan

About the history of Twitter in the last 10 years and the ongoing Twitter.
In the introduction section, while touching on the appearance of Twitter itself and the trajectory of growth, we once again conveyed the appeal of the platform to visitors. Next, I will introduce you with videos and advertising products, mainly touching on the following points.

① User group
(2) Differences in how to use Twitter depending on the user group
③ Twitter as a video platform

In particular, the image of "a large number of young people" is also a concern when considering Twitter ad placement.
It seemed that many visitors were wiped out of this this time.

Business information gathering tool for people in their 30s and above by following corporate, media, and political accounts
It has become more and more popular as a Twitter account, and it was an opportunity to learn about the ongoing Twitter, which is not only for teens to 20s, in the live voice of the interview video.

[Become a weapon for work]
[It leads to the decisive factor of purchase]

Anyway, the composition is that the user casually picks and creates some action from the information that flies in a fluid manner every day regardless of whether it is a still image or a video, only on a highly lively platform that "knows what is happening now". By receiving explanations in words and videos, I was able to recognize the strengths of Twitter once again and conclude.

We introduced the points when actually operating Twitter ad. Based on the know-how cultivated at our company, I explained how to operate Twitter ad that will lead to results, with success stories.

The content of the first half introduces the basic understanding of Twitter ad and the importance of setting goals based on promoted tweets.
It's just important to choose the best purpose before delivering, and what exactly do you want to do with your ads?

Introducing the points of success based on know-how such as billing timing, creative characteristics, advertising operation function, etc. for each purpose with examples.

The importance of increasing CVR through steady creative verification is not limited to Twitter, but we also touched on the verification procedure in detail and summarized it in an easy-to-understand manner by looking at each still image and video in detail.

要約すると、様々なターゲットに対してそれぞれ複数のクリエイティブを配信し、クリック単価やコンバージョン率を細かく比較することで、自社と相性の良い組み合わせを見つけ出す。そこへの予算投下をするのが非常に大切。

Understand the characteristics and differences in the cost per click and conversion rate response between video and still images, and distribute website cards / texts & images using distribution methods, and understand "what can be changed to improve?" ..

I told you that it is important to continue trying and error to improve the effect, and I ended it.