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  3. 【For EC sites】 How to use Google Analytics to create site improvement measures ~"Design", "Basic indicators", "Basics of data analysis"~

【For EC sites】 How to use Google Analytics to create site improvement measures ~"Design", "Basic indicators", "Basics of data analysis"~

【For EC sites】 How to use Google Analytics to create site improvement measures
~"Design", "Basic Indicators", "Basics of Data Analysis"~

* Registration is closed.

View report

I recommend this hotel!

Those who really want to increase the sales of EC sites
Those who want to configure Google Analytics correctly
Those who want to know the data analysis method that will be the basis for site improvement

Overview

Seminar Name

【For EC sites】 How to use Google Analytics to create site improvement measures ~"Design", "Basic indicators", "Basics of data analysis"~

Date and time

Thursday, June 2, 2016 14:00~16:00 (doors open at 13:30)

Place

1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building 7F (Map)

  • * Access: 5 minutes walk from JR Shibuya Station
  • * Please note that this is not the Cerulean Tower.

Seats Available

25 people

  • * Please note that a lottery will be held if there are a large number of applications.
  • * Regardless of the lottery result, we will contact you later as to whether or not you can participate.
  • * Please refrain from applying for peers.

Fee

FREE

* Pre-registration required

Other

You will receive one business card at the reception desk.
In addition, on the day of the event, we will take a picture with the camera so that the faces of the participants are not reflected from the back of the venue.
In addition, we plan to use some of the photographs taken as seminar report materials at a later date.

agenda

time Description
13:30～

Reception
14:00～

greeting

Lecturer GMO Payment Gateway, Inc.
Corporate Value Creation Strategy Management Headquarters Customer Attraction Support Department
General Manager Takashi Kobayashi
14:10～

【Part 1, Design】Google Analytics design for accurate data measurement

  • Analytics "5 stages of business utilization" and important "initial design" = "tag installation" × "management screen setting"
  • Are you having trouble seeing the data on the screen you want to see? We will tell you about the required settings!
  • The pitfalls that tend to fall into when you think you are "designing" ... Phenomena to watch out for and their solutions.

lecturer GMO Payment Gateway, Inc.
Corporate Value Creation Strategy Management Headquarters Customer Attraction Support Department
WEB Analyst
Yu Sugawara
14:55～

break
15:05～

【Part 2: Analysis】 Google Analytics Basic Metrics and Data Analysis Basics

  • The first important thing to understand analytics. How is "session" different from "page views"?
  • Understanding the basic indicators required for analysis. Let's focus on "entrance" and "exit"!
  • Introducing an easy analysis method that even beginners can find hints for site improvement!

lecturer GMO Payment Gateway, Inc.
Corporate Value Creation Strategy Management Headquarters Customer Attraction Support Department
WEB Analyst
Yu Sugawara
15:50～

Question-and-answer session
16:00

Closing

Past seminar scenery

  1. Top
  2. Seminar list
  3. 【For EC sites】 How to use Google Analytics to create site improvement measures ~"Design", "Basic indicators", "Basics of data analysis"~