Listing ad use listing ads and access analysis that can be understood in 2 hours

Promotional advertisements can be targeted and the effects can be maximized by operating the advertisements appropriately.
Mr. Adachi picked up some concrete cases and explained the points of operating promotional advertisements.

• Case 1: Hina doll store "How to pick up a wide range of user needs"

  While the festival doll market itself is shrinking due to the declining birth rate, the limit has become apparent only with actual store sales in local cities.
  To overcome this, we opened our own online shopping site.
  However, the number of accesses per day is about several. The situation where it was not displayed at the top of the search results continued.
  In a situation where he was struggling to attract customers online, he learned about sponsored search from a site production company (agency) and decided to introduce it.

  What this store carried out was "registration of paraphrase keywords and extended keywords."
  For example, even for Hina dolls, the keywords to search for "Hina dolls", "Hina matsuri", "Hina sama", etc. differ depending on the user.
  The same product was registered in different languages to support various search patterns.
  In addition, we tried to meet a wide range of user needs by multiplying the manufacturer names and types such as "Hina dolls in a case" and "Hinamatsuri 7-dan".

  When the effectiveness of the advertisement gradually began to appear, Actual of each keyword, verified the number of product orders and cost effectiveness, and strategically narrowed down the effective products.
  As a result, the ratio of online sales has grown rapidly to account for 70% of the total.
  We cultivated new sales channels other than the store business, and demonstrated that local stores can also use the Internet to expand their business.

• Case 2: Accommodation "Catch user needs in real time"

  Newly opened male-only accommodation.
  The challenge was to increase the number of customers, but compared to the competition, there was no name or budget.
  The company's own website on the Internet is also a new homepage, so it is not displayed at the top of the search results.
  Even if you search by facility name, only "Jalan" and "Rakuten Travel" are displayed, and there is almost no lead wire to your company's site.

  Therefore, the measure to attract customers that this facility took was to use both search-linked advertisements that can directly direct users to the site and YDN banners to gain recognition from men.

  YDN specified a segment and distributed a banner to announce the opening of a new store.
  In addition, because it is a male-only facility, we narrowed down to "male" and at the same time narrowed down the area.
  In addition, advertising delivery result, we notice that the click rate of 30 to 50 years old is high.
  We strengthened the bid price of the 30-50 year old segment, which would be more interesting, and focused on it.

  I was particular about the advertising text. Set the phone number option to display the phone number in the ad text.
  We aimed to acquire search users who "want to stay now".

  Repeated steady PDCA, continued to improve the results, and succeeded in expanding awareness of the target target group.
  We have achieved a return on investment (ROI) of over 250% by responding to user needs in detail.

  From such an example, Mr. Adachi said, "Promotional advertising can improve the effect depending on the operation. One option is to operate it on a daily basis, but it is also recommended to leave it to an agency that is an operation professional with excellent Actual I want to do it, "and closed the first half of the seminar.