Yahoo Japan Guest Lecture!
Grasp the 2015 Web Marketing Trends

Yahoo Japan Corporation Marketing Solution Company
Partner Sales Headquarters West Japan Department Sales 4 Manager
Mr. Mitsuhiro Arikata

In the first part, you will be given an overview of the latest number of Yahoo! JAPAN users, monthly page views, etc., the characteristics of smartphone users E-commerce businesses, and how to utilize it in sales promotion focused on specific regions. It was.

The portal site Yahoo! JAPAN boasts about 32 billion PV per month on PCs and about 203 million UB per month on unique browsers (* UB), boasting the largest number of users in Japan. And noteworthy is the smartphone. The page view of the smartphone is about 23 billion PV per month. With the monthly unique browser, it has already pulled out the PC and boasts about 205 million UB per month, and it can be seen that many users are using Yahoo! JAPAN via smartphones.

Yahoo!JAPANの広告は、大きく2つに分類されている。

• Advertisement that causes user action "Promotional advertisement"
• Memorable ads “Premium ads”

Listing ad called sponsored search and the Yahoo! Display Network (commonly known as YDN), which are familiar to everyone, fall under the former "promotional advertisements".

This time, I was told about the merits of using the Yahoo! Display Network (commonly known as YDN) among the promotional advertisements. The merits are the following four points.

1. It is possible to approach a wide range of potential customers
2. In addition to traditional text ads, display (image) ads can be used.
3. Various targets allow you to approach customers who are interested in a specific theme
4. Various targeting can be done according to the purpose of promotion

As it was a seminar in Kansai, the internet usage in Kinki was also interesting.
As for users, as many as 87% of users in the Kinki area use the Internet.
On the other hand, companies and businesses still use only 47%.
In the questionnaire of the participants of this seminar, many respondents said that they would like to use online advertising from now on and have never used it, and they are focusing on listening to Mr. Arikata's story this time. Left an impression on me.

GMO Payment Gateway, Inc.
Innovation Partners Division Solution 8th Sales Department Customer Attraction Support
Wooden Mia

Our company, wooden construction, is Listing ad, social ads such as Facebook, and production, mainly for customers of EC sites.
This time, we talked about the know-how and success stories of advertising agencies that specialize in EC.