Career
Inquiries
Services
Online payment
EC growth / problem solving
Financial support
Click here for a list of services
IR
Information for Investors
Newsroom
Newsroom
Careers
About us
About us
Inquiries
  1. Top
  2. Seminar list
  3. <Seminar Report> Capture DSP from scratch! From basics to know-how to attract customers

Capture DSP from scratch! From basics to know-how to attract customers

～ Seminar Report ～

Seminar outline

Place

GMO Payment Gateway Large Conference Room

Teacher

Part 1 MicroAd, Inc. Sales Bureau Unit Leader Masakazu Arakane

Part 2 GMO Payment Gateway, Inc. Customer Attraction Support Group Akiko Onuma

Overview

I think many people have heard the keyword DSP. In recent years, it is ad technology (ad tech) that has swept the Internet advertising industry with tremendous momentum.
It is not easy to express the function of DSP in one word. It is difficult to understand because it is a distribution function realized by advanced technology, and many businesses hesitate to introduce it.
In order to correctly understand and utilize such DSP, GMO Payment Gateway has decided to hold this seminar for clients who are using payment

* DSP: Abbreviation for Demand-side platform

Part 1 What is DSP? Amazing ad tech unraveling from BLADE

State of the venue

First, in the first part, Mr. Arakane, who has pioneered the DSP industry by making full use of cutting-edge ad tech, took the stage and explained the basics of the advertising product called DSP.

How many people can come up with a concrete image when they hear that "DSP is a banner advertisement distribution tool"?
However, although simple, this represents all of "DSP".

Many people think of banner advertisements as portal sites and those posted on the top and left and right of major media sites.
There are two patterns for these banner advertisements: one is to ask the site administrator to post them directly (pure advertisement), and the other is to use the "ad network" to post them.
However, even if the banner ads are the same at first glance, the back side is posted by a completely different system.

An ad network is a "system that enables advertisements to be placed on a large number of web pages by collecting the placements of banner advertisements existing on the web and requesting the placement manager to place the advertisements." ..

The feature of DSP is that it incorporates a mechanism (RTB) on this ad network to deliver bids at the optimal price for the advertiser for each advertisement display.
Mr. Arakane explained that the strength of DSP is the combination of this ad network and RTB.

Part 2 DSP Operation Technique-From Design Method to Analysis-

State of the venue

In the first part, we received an explanation about the basic mechanism of DSP and the function of "MicroAd BLADE" provided by MicroAd, Inc., and in the second part, Onuma of our customer attraction support group talked about how to use it. did.

BLADE has two functions, targeting distribution and audience targeting distribution, and it is important to use these properly according to the purpose and target.

In retargeting distribution, it is possible to re-approach "users who visited the company's site once but did not make a purchase" and encourage purchase.

In addition, in audience targeting distribution, (1) gender, (2) age, and (3) region can be specified, and services and products can be distributed only to those who actually want to purchase them.

Understanding these strengths and designing the optimal campaign for the company is "the key to success using DSP," Onuma said strongly.

The secret to this success has come to light because we helped increase sales on numerous sites.
If you have any problems such as "I want to increase sales by using DSP" or "I can't increase sales by the current measures ...", please contact GMO Payment Gateway Co., Ltd. once.

The reason why we provide payment service but also Online advertising service is to increase the sales of EC shops using the payment
We will continue to introduce measures that will lead to increased sales for member stores through seminars and web pages.

  1. Top
  2. Seminar list
  3. <Seminar Report> Capture DSP from scratch! From basics to know-how to attract customers