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  3. <Seminar Report> The secret to successful Google shopping

The secret to successful Google shopping

～ Seminar Report ～

Seminar outline

Place

Cerulean Tower Large Conference Room

Teacher

Part 1 Google Inc. Chikako Nakajima

Part 2 GMO Payment Gateway, Inc., Ltd. Shinya Kikuchi

Part 3 How to Walk the Earth T & E Miho Shimada / GMO Payment Gateway, Inc., Ltd. Shoichi Furusawa

"Paying for Google Shopping" started in February 2012.

It goes without saying that users who did not know Google Shopping and EC shop operators have started to pay attention to the trend.

For many websites, Google's specification changes and updates will have a big impact on the business.

So, this time, GMO Payment Gateway, which provides card payment, invited guests from Google to talk about the secret to making this change a "chance" for success.

Part 1 What is Google's new product "Google Shopping" !?

State of the venue

Of course, the leading role on March 21 is "Google Shopping".
In the first part, Mr. Nakajima was invited from Google Inc., which provides the service, to explain the new Google shopping such as the points that changed when it became charged and the points to be careful.

To summarize briefly, the new Google Shopping is an "advertising service that registers product data with Google and displays the product image in search results."

Google's ads are famous for AdWords, which is linked to search keywords, but Google Shopping is a new feature of this service and is also known as "Product Listing Ad."

In the past, search result pages displayed site information related to ad text and keywords that consisted only of characters.
Under such circumstances, it is self-evident that if the image of the product is displayed suddenly, the user's line of sight and attention can be gathered at once.

In fact, it seems that the product list advertisement that started earlier in the United States is very effective, and he introduced the success stories with actual numbers.

Also, in the United States, the development of new functions is progressing as a further initiative.
To give an example of this, there is a function limited to apparel products that allows you to search for products by specifying a color, such as "red dress", which is called "similar product search".
Google will continue to focus on helping users and e-shops achieve a better customer experience.

Part 2 Google Shopping Utilization Strategy

State of the venue

Following Mr. Nakajima's basic talk about Google Shopping, in the second part, our company Kikuchi gave a lecture on more practical contents.
He said, "The secret to the success of Google Shopping, Subari, is to have a" listing perspective "(GMO-PG's Listing ad operation agency) and a" SEO perspective. "

Although it is a new product called Google Shopping, this service can be understood accurately by breaking it down into the above two axes.
Specifically, the points are as follows.

  • ? Listing perspective ... Control bid price
  • ? SEO perspective… Optimize product information to be evaluated by search engines

We reported interesting survey results, such as "Many sites in the apparel industry that have a large sales growth rate have introduced carrier payment."

If you make a hypothesis based on these two axes, operate it, verify and improve it, you should be able to see the path to success in Google Shopping.
Also, if you have any problems with operation, I would like you to work toward success with a partner who has strengths in marketing measures of EC shops such as our company.

Part 3 Introducing the latest examples of Google Shopping

State of the venue

Finally, we invited Mr. Shimada from T & E, How to Walk the Earth, which is highly effective in Google shopping by using our service, and held a case-based discussion with Mr. Furusawa, who is in charge of our operation.

In addition to the measures currently being taken, he said that he would like to further increase sales by utilizing the "product data" created for Google Shopping this time for other channels for attracting customers such as affiliates.

Probably because most of the seminar participants were the operators of the EC shop, many questions were asked about the cases where sales were actually increased by using the product list advertisement, and the seminar ended with great success.

The reason why we provide not only card payment service but also Online advertising service is to increase the sales of EC shops using the payment service, and we will continue to hold seminars on measures that will lead to increased sales of member stores. , Will be introduced through the web page.

If you are interested in Online advertising service such as Google Shopping, please contact us from the following page.

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  3. <Seminar Report> The secret to successful Google shopping