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Successful case of introducing monthly card payment by apparel and recurring payment

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  2. List of cases
  3. Mr. PEACH JOHN

Mr. PEACH JOHN

payment conditions such as split shipping, speed and quality of sales at the front desk.
That professional work was the reason why I chose GMO-PG as my partner.

  • Mr. PEACH JOHN
  • Category
    Product sales | mail order
    Introduction site
    PEACH JOHN
    http://www.peachjohn.co.jp/
    Service overview
    PEACH JOHN is a shopping site where you can enjoy a wide range of original and imported products, focusing on lingerie, fashion and cosmetics.
    Not only catalog reprinted items, but also web-only products and campaigns are full.

Based on the concept of "Genki, Happy, SEXY", the company sells fashion items centered on lingerie and innerwear, and continues to send energy to girls in the world. Targeting young women in their 20s and 30s, it continues to grow by selling through various channels such as mail order
We asked him about the attractiveness of the company, the background to the introduction PG Multi-Payment Service

"Genki / Happy / SEXY"

  • Genki / Happy / SEXY

  • Peach John has grown around mail order type lingerie, inner apparel and physical stores. Since around 2005, we have been actively engaged in online shopping, and it has been recognized as a brand where you can easily purchase cute lingerie and innerwear through mail order and stores.

    Peach John's concept of "Genki, Happy, SEXY", cute visuals, designs, and products are supported as a popular brand among women in their 20s and 30s.

"The issue before introduction is a complicated operation payment system"

Since we hold a lot of customer data and there is a risk of information leakage such as credit card numbers, we chose a payment system by a payment agency that does not hold card information in-house for the core system replaced in 2009. .. Peach John's payment flow was designed with thorough consideration of operations for customers who purchase it, and GMO-PG's payment module, which can flexibly handle complicated designs, was required. It is.

"The decisive factor for GMO-PG is the speed and quality of sales"

  • The decisive factor for GMO-PG is the speed and quality of sales

  • GMO-PG flexibly customized the support for Peach John's complicated payment system on the system side. In addition, the speed of sales response was outstanding. The speed of response at the sales front desk and the ability (quality) to respond in the event of a failure are very good, and the fact that we have built a relationship of trust as a "partner" without changing the person in charge for about eight years is still present and That's why we will continue to introduce GMO-PG.

"As a solution partner after introduction"

In the course of actually using the service, the presence of a sales representative who can respond immediately in the event of a problem has been very helpful in the course of operation. In addition, "solution-type sales" that comprehensively propose and provide information to our company not only on payment but also on online advertisements, sales strategies, and changes in the market, including the Asian market. I think this is GMO-PG's unique strength.

"About future prospects"

  • About future prospects

  • Customer needs are diversifying and competitors are entering the market, and I feel that it is always necessary to develop sales strategies and new customer services that utilize multiple channels such as physical mail order..

    The domestic market for women's lingerie and innerwear is shrinking as the population declines. In promoting measures to meet diverse customer needs, such as OtoO strategy, inbound strategy, and smartphone support, we hope to continue working with GMO-PG as a partner as well as a payment I will.

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  3. Mr. PEACH JOHN