What do you need to improve your conversion rate?
[Access analysis x growth hack]
Website improvement seminar

In the second part, Mr. Kita of Kaizen Platform took the stage and talked about the points necessary for growth hack, high-speed PDCA, and success stories in various cases.

In recent years, "Growth Hack" has become popular in the Web industry as a buzzword. According to Mr. Kita, the key to its success depends on how to realize high-speed PDCA.

Normal site renewal has the following disadvantages,

• Large amount of investment per investment
• Long cycle to implementation
• The above two points are obstacles, and it is slow to respond to changes.

In the present age when consumers are changing rapidly, the opposite, "small investment amount, large number in a short period of time, and quick reaction to change", that is, "high-speed PDCA" is required and succeeded. It is a necessary point.

The service provided by Kaizen Platform realizes high-speed PDCA by "AB test tool" and "1,400 registered growth hackers".

Actual of growth hackers, services have evolved in response to growing needs, such as arranging specialized growth hack teams that gather specialists such as "services for women," "E-commerce It seems that it is doing.

また、今まで事例を元にグロースハックの成功に必要な条件として次の3点を挙げられた。

1. Have enough resources
2. Choosing the right tool
3. Have an efficient workflow

Kaizen on the site requires a lot of resources from the formulation of hypotheses to the implementation of measures. Utilizing an external growth hacker and having a platform that integrates the setting, execution, and measurement of AB tests will be a great help for businesses seeking kaizen websites.

Lastly, Mr. Kita said that as a characteristic of a company that has succeeded in growth hacking, it is important to have a culture and mentality as an organization that continuously performs kaizen, except for tools. The entire seminar ended with a yell to everyone who participated.