【Twitter共同開催セミナー】2015年業界注目の、最新Twitter活用法とは？

In the first part, Mr. Hasegawa of Twitter Inc. took the stage and explained the features of Twitter ad "promo product", and the actual use case of the promo product, including videos.

As you know, Twitter is an SNS media that allows you to instantly send and collect ideas and information without language or cultural barriers by using "Tweet" that allows you to post up to 140 characters.
The feature is very simple. "Live," "Public," "Conversational," "Distributed,"-for example, Apple CEO Tim Cook when announcing a new iPhone. The tweet posted by the new product iPhone 6 has attracted a lot of attention all over the world.

On Twitter, these real-time messages are sent to a large number of people, from which conversations are born and spread.
Due to these simple and easy-to-use features, the number of Twitter users has grown exponentially in a few years, the number of Twitter users has grown exponentially in a few years, and the number of monthly active users is now estimated to be 284 million. The number of tweets is said to be 500 million tweets per day in the world, but the number of tweets in Japan accounts for a considerable proportion. It can be seen that the use of Twitter in Japan has rapidly become active since the Great East Japan Earthquake in March 2011, and is regarded as a new "means of information transmission" that replaces telephone and email.

In response to the content explained by Mr. Hasegawa in the first part, our company, the customer attraction support department, Kikuchi will be on stage in the second part, focusing on actual operation cases. In this lecture, I explained the current state of promotion trends, and then introduced three examples Twitter ad

Listing ad and display advertisements, making use of his experience from previous advertising agencies, but recent trends in SNS advertising, especially smartphones and social media I'm still paying attention to the ties. He mentioned that the key to future promotion using SNS is the smartphone device, which is experiencing a rapid increase in traffic, and social media, which is becoming more and more connected with users.

Twitter, in particular, has the explosive power of expanding fans due to the ease of spreading due to anonymity. In addition, portable devices such as smartphones allow people to enter people's lives anywhere in real time. It is important for operating social advertisements such as Twitter ad to maximize the results by grasping the characteristics of each medium and rotating the PDCA (design, operation, verification, improvement) cycle of advertisements. I can say.

In addition, Kikuchi introduced three patterns of client cases: apparel, human resources (part-time job vacancies), and English conversation school, based on his experience in operating Twitter ad Each of them has been promoting campaigns for the purpose of sending customers to actual stores, acquiring new site users, and downloading apps, and has produced good results in line with the purpose. While advancing these campaigns, in addition to operations that lead to regular creative changes and listings such as AB tests, we will utilize Twitter's unique targeting to followers of other companies' official accounts to rotate PDCA. That was the key to the success of the campaign. In particular, compared to other SNS media, it is a fact that there is still less competition on Twitter at this stage, and the cost per click tends to be low. This is good news for those who are considering promoting on Twitter.