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  3. <Seminar Report> Google Analytics Thorough Utilization Seminar

Google Analytics Thorough Utilization Seminar

～ Seminar Report ～

Seminar outline

Place

How to Walk the Earth Co., Ltd. T & E Conference Room

Teacher

GMO Payment Gateway, Inc. Customer Attraction Support Group Web Analyst Shinsaku Kikuhara

We provide Online advertising service payment service to increase sales.

We would like to inform you about one of them, [Google Analytics utilization support service].​

Using Google Analytics, a free analysis tool, we aim to help clients understand the strengths and weaknesses of their websites, improve their web pages, and improve their marketing measures.

Google Analytics analysis support service

State of the venue

It will be a service that solves many requests such as "I do not understand the problem of my site", "It is difficult to set up and I can not use Google Analytics", "I am in trouble without Google support" I will.

This time, on a certain day in April, we introduced this service in line with the contents of the "Google Analytics Utilization Support Individual Seminar" held by T & E Co., Ltd., who is using Listing ad I will.

State of the venue

At T & E, How to Walk the Earth Co., Ltd., more than 10 people in charge of web marketing gathered and gave a lecture from our Google Analytics specialist.

The content was divided into a basic part and a practical part, and lectures were given on the following contents.

Basics: Necessity of access analysis, how to use it, overview of Google Analytics

Practical version ・ ・ ・ Basics of analysis that thinks with the management screen of Google Analytics and the account of how to walk the earth

Analyze user trends and lead to improvements

What are the people in charge of web pages most interested in right now? There are two main types.

  • 1. Analysis of access routes to the company's site, that is, marketing measures such as advertisements and e-mail newsletters.
  • 2. The flow from visiting the company's site to purchasing, that is, analysis within the user's site.

"When and how users come", "Which page to see, what kind of content works and purchases". Even if the analysis looks complicated at first glance, by understanding the correct function of Google Analytics and setting the data collection, you can find information that can be useful for improving the website.

Normally, the initial setting for that purpose requires familiarity with the function, but we also provide Google Analytics analysis support service by analysis specialists.
The data to be collected varies depending on the products handled, but it is possible to propose an optimized design through careful hearing.

Voices of customers who participated in the seminar

State of the venue

Through this seminar, Mr. Shimada of T & E How to Walk the Earth Co., Ltd. talked as follows.
"Google Analytics is uploading more and more new features, and it was very difficult to catch up. I definitely wanted to utilize custom reports (*) in the future. As a result of this analysis, there is a clear issue of SEO. Since it was found, we have made great strides in improving the site. "

In fact, we were able to help find issues by analyzing the access of T & E, a walking method of the earth.

In addition to this, Mr. Makino, who was present, commented, "It was very good because I didn't have many chances to hear specific stories about Google Analytics. It was a very easy-to-understand study."

Those who have the idea that "it's a free tool, and if you can do this, there's no problem" are sure to lose.
If you are interested in the Google Analytics seminar, please feel free to contact us using the form below. No.

In addition, in order to respond to requests such as "I want you to be able to collect good data anyway!", We are also providing a Google Analytics initial setting agency service at the same time. We hope you will take advantage of this as well.

For inquiries, please use the form below.

* Custom report: A function to arrange and display the Google Analytics report screen to your liking.

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  2. Seminar list
  3. <Seminar Report> Google Analytics Thorough Utilization Seminar