2nd What is Criteo that famous companies are adopting one after another?

A free seminar held in the large conference room of GMO Payment Gateway, Inc., Ltd. on December 18, 2012. payment processing company business, invited us as a guest of the seminar to use the latest ad technology to make full use of the latest ad technology and to be at the forefront of data feed management with CRITEO, which is currently the most noticed in the industry. Link company.

At first glance, these two companies seem to have nothing to do with our company, which provides payment Why did these two companies and our company jointly hold a seminar?

The answer lies in the two keywords “attracting customers” and “data feed”.

payment processing services, the current situation is that many EC shops that have customers are worried about how to attract customers. Therefore, in 2011, we started developing a Online advertising service payment but also for increasing customer sales.

In addition, product data is a necessity when selling goods on the Internet, and it is natural that all EC shops have product data.
From such a background, let's disclose the know-how for utilizing the property of "product data" that every EC shop has for "attracting customers"!

For that reason, these three companies gathered and jointly held a seminar.

Mr. Nagano of CRITEO was appointed as the top batter at this seminar. We will explain in a logical way why the state-of-the-art "personalized banner advertisement" provided by CRITEO can demonstrate high performance.

CRITEO's strength is advertising that utilizes product data. For example, let's say Mr. A finds a nice down jacket on a site called X. At that time, Mr. A leaves the site without making a purchase. However, when I read the news on another site, the advertisement that was posted on the product that I was familiar with on the right side might be running.

Yes, what makes CRITEO superior to other companies is the technology that automatically generates advertisements that utilize "product data" and delivers those advertisements to users who have visited them!

It's not hard to imagine that users will click with a high probability and buy it as it is because they see the advertisement of the product they are interested in once. Mr. Nagano said that this technology is the key to achieving high performance in attracting customers.

Most of the participants in this seminar are in charge of operating EC shops. It's no wonder that you're intrigued by the services that perform well in attracting customers.

Next up was Mr. Kanda from Commerce Link. From the trend of attracting customers to EC sites, commentary such as "What is" Data Feed Optimization (DFO) "?"
He enthusiastically talked about the background behind his focus on the DFO field.

New ads created by advances in ad technology, such as the emergence of search-linked ads, retargeting, and audience targeting using user attributes, from traditional online ads that simply paste banners and ad text on web pages. Evolution to products.

Located on this extension is "DFO," which is a marketing method that utilizes product data. Mr. Kanda defined "DFO is a marketing method that optimizes product data for registering in the customer attraction channel and expands customer attraction", and explained that it will bring a new customer attraction effect to the EC site.

The property of product data that many EC sites have.

On payment services and also supports customer attraction, Onuma gave a lecture on data feed and customer attraction.

What was noticed here was the latest information on Google Shopping provided by Google.

Regarding this service, which is rumored to be charged from 2013, we introduced what we should do now and what we should do in the future.

The seminar consisted of three parts and was voluminous, but the reaction of those who participated was very well received. Did you understand why our company, which mainly handles card payment

We will continue to introduce information and services that will help customers who use payment Please continue to check it out.