GMO Payment Gateway Case StudyGoogle Analytics Thorough Utilization Seminar

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Google Analytics Thorough Utilization Seminar

https://www.gmo-pg.com/customer_success/ad-google-analytics/

We provide marketing support to customers who use payment

We would like to inform you about one of them, [Google Analytics utilization support service].

Using Google Analytics, a free analysis tool, we aim to help clients understand the strengths and weaknesses of their websites, improve their web pages, and improve their marketing measures.

Venue: How to Walk the Earth T & E Conference Room

Lecturer: GMO Payment Gateway, Inc. Marketing Support Group Web Analyst Shinsaku Kikuhara

This article was published in May 2014.

Google Analytics utilization support service

We provide marketing support to customers who use payment

We would like to inform you about one of them, [Google Analytics utilization support service].

Using Google Analytics, a free analysis tool, we aim to help clients understand the strengths and weaknesses of their websites, improve their web pages, and improve their marketing measures.

What made you decide to introduce marketing support?

Analyze user trends and lead to improvements

What are the people in charge of web pages most interested in right now? There are two main types.

1. 1. Analysis of access routes to your site, that is, marketing measures such as advertisements and e-mail newsletters.
2. 2. The flow from visiting the company's site to purchasing, that is, analysis within the user's site.

"When and how users come", "Which page to see, what kind of content works and purchases". Even if the analysis looks complicated at first glance, by understanding the correct function of Google Analytics and setting the data collection, you can find information that can be useful for improving the website.

Normally, the initial settings for that purpose require familiarity with the functions, but we also provide a Google Analytics analysis support service by an analysis specialist.

The data to be collected varies depending on the products handled, but it is possible to propose an optimized design through careful hearing.

Voices of customers who participated in the seminar

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