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[Osaka] Twitter Japan, employees talk!
Points of Twitter ad that are exciting in Japan
～ Seminar Report ～
Seminar outline
theme
[Osaka] Twitter Japan, employees talk!
Points of Twitter ad that are exciting in Japan
Date and time
Wednesday, June 22, 2016 14: 00-16: 00
Place
Grand Front Osaka Tower B23F, 3-1 Ofuka-cho, Kita-ku, Osaka-shi, Osaka
Teacher
Part 1 Twitter Japan K.K. Strategic Account Executive Kazuyuki Sunohara
Part 2 GMO Payment Gateway, Inc. Corporate Value Creation Strategy Headquarters, Customer Attraction Support Department Acting Manager Yoshinori Iketani
Overview
Twitter ad For beginners, what is Twitter in the first place? From the basics to the introduction of the latest menu and the actual state of the user base, the total trend was explained by Twitter Japan Haruhara. In addition, Mr. Ikeya of the Customer Attraction Support Department explained the actual use of Twitter ad, success stories and points.
[Part 1] Marketing using Twitter
In the introductory part, we touched on the history of Twitter over the past 10 years and its ongoing state, touching on the shape of Twitter itself and its growth trajectory, and once again conveyed to visitors the appeal of Twitter as a platform. Next, he mainly touched on the following points and introduced them with videos and advertising products.
① User group
(2) Differences in how to use Twitter depending on the user group
③ Twitter as a video platform
In particular, he touched on the image of "a large number of young people" who are of concern when considering Twitter ad placement, and introduced the current situation where people in their 30s and older are using Twitter as a tool to gather business information.
Part 2: How to use Twitter ad
We have introduced the key points when actually operating Twitter ad. Based on the know-how we have cultivated at our company, we explained how to operate Twitter ad that leads to results, with success stories.
We introduced the basic understanding of Twitter ad and the importance of goal setting based on Promoted Tweets, and introduced the key points of success such as advertising management functions with examples.
Finally, he concluded the seminar by conveying the importance of distributing multiple creatives to different targets, comparing cost-per-click and conversion rates in detail to find combinations that work well with your company, and to invest your budget there.
[Excerpts from the opinions of customers who participated]
"I was a little surprised that there were many users in their 30s and older."
"I also want to make use of video."
"I felt the power of the platform Twitter again."
"It was easy to understand what kind of promotion there was with examples."
We would like to thank all the companies who participated in the seminar during their heavy use.