will relocate to each operating company's site.
Seminar outline
Seminar Name
Aratana Inc. x GMO Payment Gateway Inc.
The secret to successful sales increase !! Introducing successful cases and the latest trends !!
Date and time
Thursday, August 22, 2013 14: 00-16: 00
Place
GMO Payment Gateway Large Conference Room
Teacher
Part 1 GMO Payment Gateway, Inc. Customer Attraction Support Group Manager Takashi Kobayashi
Part 2 GMO Payment Gateway, Inc. EC-CUBE Payment Manager Kanako Yamada
Part 3 Aratana Inc. Haruya Yangmatsu
Part 1 Method of attracting customers to EC sites-How to correctly identify usable advertising menus and advertising agencies-
We Online advertising service provided to customers who are using payment service, based on the current advertising industry. A major feature is that it is a win-win model in which the sales improvement of member stores leads to the sales improvement of our company.
Specifically, we introduced Facebook ads that can be delivered in a targeted manner and services like Criteo that re-display products. When thinking about attracting customers, it is necessary to identify the person in charge and act based on "who to ask" rather than "where to ask".
Part 2 payment Trends from Official Payments
We have explained the latest information and future measures regarding EC-CUBE payment, which is the official EC-CUBE payment. We have introduced two trends: the increase in carriers payment due to the spread of smartphones and subscription.
buy now pay later service is scheduled to be released in the future. It subsidiary GMO Payment Service, and it is a payment method that is in strong demand in the market, so we will inform you as soon as specific information becomes available.
Part 3 "Secrets of Successful Stores" Learned from the Construction of 800 Sites
Aratana Inc. introduced the successful stores carefully selected from Actual 800 sites and told us the secret of success. He explained from the perspectives of two points, "knowing your site" and "thinking about ways to solve problems".
Among them, it is important to think about what to expect from EC during operation and to have a basis in making decisions such as attracting customers and selecting products, and it is important to understand the basis and take concrete actions. He gave a convincing story based on his experience of working on many successful stores.