< Seminar Report > Part 3 Online Ad seminar

The highlight of the seminar on January 29 was the new service "YDN" provided by Yahoo!.
Mr. Sakamoto was invited as a lecturer from Yahoo Japan Corporation, which provides the service, and talked about the current Internet advertising, the points of new products, and examples of their use.

Currently, Internet advertising is the second largest medium after television when calculated from domestic advertising costs. In addition, there are more than 90 million Internet users in the country, of which 31 million are watching advertisements on the Internet every day.

What kind of advertising method can be used to increase sales in the media of the Internet, which has grown remarkably? Mr. Sakamoto introduced the hint as follows.

インターネット広告には大きく分けてディスプレイ広告とリスティング広告の２種類があり、近年ネット広告が伸びている要因の一つにリスティング広告の躍進が挙げられる。

Listing ad is that you can place ads even with a low unit price and low budget.
Since you are charged each time an ad is clicked, any business can carry out ad promotion that matches your ad budget.
Because of this strength, businesses that develop business on the Internet can start their business with little risk.

"YDN" is newly provided by Yahoo as one of the Listing ad

"YDN" is also known as the Yahoo! Display Ad Network, which delivers advertisements using images and text to users who are browsing a Web page.

The point is that advertisements using images can be delivered at a low unit price and a low budget.
Until now, when using image advertisements, a budget of at least several hundred thousand yen was required, but by using this YDN, it is possible to deliver with a budget according to the number of clicks.

The delivery settings are ad match delivery and targeting delivery, and the delivery destination can be narrowed down by the following logic.

• Ad Match Delivery...
  It is displayed when the web content that the user is viewing matches the advertisement that is being placed.
• Targeted delivery...
  

  A combination of gender, age, location, device, and interest categories will only show your ads to the intended audience.

By making full use of the above functions, it is possible to deliver advertisements to users in a group that could not be reached at a low unit price, and it is possible to bring potential customers closer to purchasing.

It's very difficult to find the answer to what is the most efficient promotion for your company. However, it will be easier to find the answer by quickly adopting a product with great strengths such as YDN.