will relocate to each operating company's site.
Prepare for the first 2013! Next-generation EC customer attraction method seminar
～ Seminar Report ～
Seminar outline
Seminar Name
Prepare for the first 2013! Next-generation EC customer attraction method
■ Part 1 Introduction of Google Product Update
■ Part 2 Centralized management of advertising effectiveness and next-generation operation
Date and time
Friday, November 30, 2012 15: 30-17: 30
Place
GMO Payment Gateway, Inc. Large Conference Room
Teacher
GMO Payment Gateway, Inc. Shoichi Furusawa
Lockon Co., Ltd. Ryota Tsujii Aiki Adachi
Part 1 Introducing Google Product Update
Listing ad can only be talked about because they are from Yahoo !, and Google Shopping, which is Google's new product. Listing ad in-house also participated, so they were very satisfied with the practical advice on listings.
In the second half, we were the first to provide information on Google Shopping, which is rumored to be fully deployed in Japan from next year, and actions to be taken from now on.
Part 2 Centralized management of advertising effectiveness and next-generation operation
In the second part, Mr. Tsujii and Mr. Adachi of Lockon Co., Ltd. gave a lecture on next-generation listing operation and effective utilization of analysis tools. By making good use of analysis tools, it will be possible to efficiently allocate advertising budgets. He also talked about the points that will lead to more efficient operation and increased sales by introducing an automatic bidding tool.
It was a seminar that raised Listing ad operation skills of those who participated.
Guidance
Received the Google AdWords Grand Prize for the January-March period of 2012
GMO Payment Gateway Attracting Customers Takashi Kobayashi
Received the highest award from Google Inc. in the Google AdWords operation agency business.