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4th Facebook Utilization Seminar
～ Seminar Report ～
Seminar outline
Date and time
March 23 (Fri.) 13:00~14:30
Place
GMO Payment Gateway, Inc. Shibuya Humax Building 7F
Part 1: What will change, what will not change, and what should be done with the new TL
Social Commerce Technology Co., Ltd. Facebook Business Manager Yuki Minei
He talked about the outline of the new timeline, which went into effect on March 30, about the changes to the welcome page, the precautions for cover photos (Facebook's rules), and the strengthening of engagement in communication with the more important wall.
第二部 立ち上げから10,000人以上のページ事例などから学ぶ、facebook,mixiページの集客・エンゲージメント、効果測定戦略
Allied Architects Co., Ltd. Executive Officer Social Media Marketing Division General Manager Kotaro Tsushita
We invited Mr. Tsushitamoto, Allied Architects, which develops the facebook application "monipla" that can develop various campaigns on Facebook and other SNS, to talk about various examples that can be used as reference from how to set KPIs seen in introduction cases, appropriate operation system, and how to rotate PDCA. In addition, based on the case of our company, we were introduced to the operational Actual that clarified the positioning, way of thinking, and division of roles with other media when centering on owned media, based on the Actual values of CVR and ROI.
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