Targeted SNS Advertising Strategies

Facebook/Instagram
Ad Management Services

Googleに次ぐ広告媒体として多くの企業に活用されているFacebook/Instagram広告。GMO-PGでは多くの案件実績を活かし、適切なターゲティングとクリエイティブで広告成果の最大化を図ります。

Challenges like this can be overcome.
It can be solved

I want to promote operational efficiency through DX

3 Features of Facebook/Instagram Ads

※2025年度媒体資料より引用

POINT 1

Diverse distribution and reach

Through various services provided by Facebook and partner apps / sites centered on Facebook / Instagram, you can deliver highly relevant advertising messages to the users you want to deliver.
POINT 2

Broad targeting and high accuracy

実名登録制を原則とするため、ターゲティング精度は高いです。
興味・関心、家族構成、交際ステータス、勤務先など、リアルな情報に基づいたターゲティングにより、幅広いターゲティングを行うことが可能です。
POINT 3

Wide range of ad formats

You can choose from a variety of ad formats, from photo ads to video ads, canvas ads to collection ads. It is possible to deliver ads in the appropriate format to users who want to approach.

Selectable delivery objectives for Facebook/Instagram ads

Redirects to the website

Optimize your ads to the users who are most likely to click on your website link.
Play Video

It is possible to perform optimized distribution with video playback of 10 seconds or more.
Post Engagement

Engage your Facebook page. Optimize your delivery to find users who are likely to behave in a way that suits their purpose.
conversion

It is possible to perform optimized distribution of conversion acquisition.
reach

Maximize your impressions and serve your ads to as many targets as possible.

Introduction Actual

An example of an EC site using our operation agency service

Men's Apparel EC Case Study

After implementing Facebook ads, acquisition from dynamic ads and collection ads was key to improving performance, and the company was able to significantly increase the number of acquisitions.
One year after the start of operation, Facebook accounted for about 20% of the total number of acquisitions.

Cosmetics EC Examples

Facebook ads were introduced in the same way as above. This client also introduced collection ads and succeeded in improving the results.
Six months after the start of operation, Facebook accounted for about 10% of the total number of acquisitions.

Benefits of leaving operation to GMO-PG

Rich operational Actual

Facebook/Instagram広告における豊富な案件実績を持つため、ECサイトから人材・保険・テレビ業界といった様々な業界の運用データや知識を活かし、広告の成果最大化を図ることが出来ます。
Direct contact with operations personnel

Since there is no division of labor between the operations staff and the sales staff, it is possible to contact the operations staff directly. We will realize high-quality proposals and operations by having the operation staff directly listen to your requests.
Optimal creative creation

Facebook/Instagram広告成果の良し悪しを左右するのがクリエイティブです。GMOインターネットグループのノウハウを活用した提案・制作を行うことが可能です。