Targeted SNS Advertising Strategies

Facebook/Instagram
Ad Management Services

In recent years, Facebook/ Instagram ads has been used by many companies as the second largest advertising medium after Google. GMO-PG leverages more than 350 Actual projects to maximize advertising results with appropriate targeting and creative.

Challenges like this can be overcome.
It can be solved

I want to promote operational efficiency through DX

3 Features of Facebook/Instagram Ads

POINT 1

Diverse distribution and reach

Through various services provided by Facebook and partner apps / sites centered on Facebook / Instagram, you can deliver highly relevant advertising messages to the users you want to deliver.

*1.Monthly active users (users who have logged in to Facebook in the last 30 days)
See also: https://about.fb.com/news/2017/06/two-billion-people-coming-together-on-facebook
※2. referencing Facebook Inc, 2017 Jan
*Quoted from 2017 Facebook media materials
POINT 2

Broad targeting and high accuracy

The accuracy of targeting based on the real name registration system is as high as 97.8%.
A wide range of targeting is possible by targeting based on real information such as interests / interests, family structure, dating status, work place, etc.

*Quoted from 2017 Facebook media materials
POINT 3

Wide range of ad formats

You can choose from a variety of ad formats, from photo ads to video ads, canvas ads to collection ads. It is possible to deliver ads in the appropriate format to users who want to approach.

*Quoted from 2017 Facebook media materials

Selectable delivery objectives for Facebook/Instagram ads

Redirects to the website

Optimize your ads to the users who are most likely to click on your website link.
Play Video

It is possible to perform optimized distribution with video playback of 10 seconds or more.
Post Engagement

Engage your Facebook page. Optimize your delivery to find users who are likely to behave in a way that suits their purpose.
conversion

It is possible to perform optimized distribution of conversion acquisition.
reach

Maximize your impressions and serve your ads to as many targets as possible.

Introduction Actual

An example of an EC site using our operation agency service

Men's Apparel EC Case Study

After implementing Facebook ads, acquisition from dynamic ads and collection ads was key to improving performance, and the company was able to significantly increase the number of acquisitions.
One year after the start of operation, Facebook accounted for about 20% of the total number of acquisitions.

Cosmetics EC Examples

Facebook ads were introduced in the same way as above. This client also introduced collection ads and succeeded in improving the results.
Six months after the start of operation, Facebook accounted for about 10% of the total number of acquisitions.

Benefits of leaving operation to GMO-PG

Rich operational Actual

Actual more than 350 projects on Facebook/Instagram ads. From e-commerce sites to human resources, insurance, and the TV industry, you can utilize operational data and knowledge in various industries to maximize the results of advertising.
Direct contact with operations personnel

Since there is no division of labor between the operations staff and the sales staff, it is possible to contact the operations staff directly. We will realize high-quality proposals and operations by having the operation staff directly listen to your requests.
Optimal creative creation

Creativity can make or break the success of your Facebook and Instagram ads. A production team consisting of experienced advertising operations will make proposals and produce from the operator's point of view.