will relocate to each operating company's site.
Seminar outline
Place
GMO Payment Gateway Large Conference Room
Teacher
Part 1 MicroAd Co., Ltd. Sales Department 3 Unit Leader Masakazu Arakane
Part 2 GMO Payment Gateway, Inc. Customer Attraction Support Group Akiko Onuma
Many of you may have heard of the keyword DSP. In recent years, ad technology has swept the Internet advertising industry at a tremendous pace.
It is not easy to describe the functions of a DSP in a few words. Because it is a distribution function realized by advanced technology, it is difficult to understand, and many businesses are hesitant to introduce it.
In order to have such DSPs correctly understood and utilized, GMO Payment Gateway has decided to hold this seminar for clients who are using our payment service.
* DSP: Abbreviation for Demand-side platform
Part 1 What is DSP? Amazing ad tech unraveling from BLADE
First, in the first part, Mr. Arakane, who has pioneered the DSP industry by making full use of cutting-edge ad tech, took the stage and explained the basics of the advertising product called DSP.
How many of you hear "DSP is a banner ad delivery tool" and have a concrete image in mind? However, this is what DSP is all about, albeit simply.
Many people may imagine banner advertisements that are posted on portal sites or on the top, left and right sides of major media sites. There are two types of banner advertisements: one in which the site administrator is directly asked to post them (pure advertisements) and the other in which they are posted using an "ad network". However, even if the banner ad looks the same at first glance, the other side is posted by a completely different system.
An ad network is a "system that enables advertisements to be placed on a large number of web pages by collecting the placements of banner advertisements existing on the web and requesting the placement manager to place the advertisements." ..
DSP is characterized by the fact that it incorporates a mechanism (RTB) that delivers bids at the optimal price for advertisers for each advertisement display on this ad network. Mr. Arakane explained that the combination of this ad network and RTB is the strength of DSP.
Part 2 DSP Operation Technique-From Design Method to Analysis-
In the first part, we received an explanation about the basic mechanism of DSP and the function of "MicroAd BLADE" provided by MicroAd, Inc., and in the second part, Onuma of our customer attraction support group talked about how to use it. did.
BLADE has two functions, targeting distribution and audience targeting distribution, and it is important to use these properly according to the purpose and target.
In retargeting distribution, it is possible to re-approach "users who visited the company's site once but did not make a purchase" and encourage purchase.
In addition, in audience targeting distribution, you can specify (1) gender, (2) age, and (3) region, and you can deliver only to the people you want to actually purchase the service or product.
Understanding these strengths and designing the optimal campaign for the company is "the key to success using DSP," Onuma said strongly.
Having helped increase sales on numerous sites, the secret to this success is now visible. If you are having trouble "I want to increase sales using DSP" or "I am not able to increase sales with the current measures...", please contact GMO Payment Gateway, Inc..
The reason why we offer not only card payment service but also Online advertising service service is to increase the sales of e-commerce shops using payment service. We will continue to introduce measures that will lead to increased sales of our member stores through seminars and web pages.