< Seminar Report> Part 2 Next-Generation EC Customer Attraction Method Seminar

Part 2: Preparing for 2013! Next-Generation E-Commerce Customer Attraction Method Seminar

～ Seminar Report ～

Seminar outline

Seminar Name

Part 2: What is Criteo, which well-known companies are adopting one after another?
■ Part 1 Introducing the completely new personalized banner "Criteo"
■ Part 2: Introduction of Japan's first data feed optimization tool "DFO Manager"
■ Part 3 GS-SEO!? How Google Shopping optimisation and data feeds are measured

Date and time

December 18, 2012 (Tuesday) 13: 30-15: 30

Place

GMO Payment Gateway, Inc. Large Conference Room

Teacher

CRITEO Co., Ltd. Yutaka Nagano

Commerce Link Co., Ltd. Masayuki Kanda

GMO Payment Gateway, Inc. Akiko Onuma

Part 1: A completely new personalized banner "Criteo"

A free seminar held in the large conference room of GMO Payment Gateway, Inc., Ltd. on December 18, 2012. payment processing company business, invited us as a guest of the seminar to use the latest ad technology to make full use of the latest ad technology and to be at the forefront of data feed management with CRITEO, which is currently the most noticed in the industry. Link company.

At first glance, these two companies seem to have nothing to do with our company, which provides payment Why did these two companies and our company jointly hold a seminar?

The answer lies in two keywords: "attracting customers" and "data feeds."

payment processing services, the current situation is that many EC shops that have customers are worried about how to attract customers. Therefore, in 2011, we started developing a Online advertising service payment but also for increasing customer sales.

In addition, product data is a necessity for selling things on the Internet, and it is natural that all EC shops have product data.
For this reason, let's publish the know-how to utilize the asset of "product data" that everyone in an EC shop has to "attract customers"!

For that reason, these three companies gathered and jointly held a seminar.

Part 2: DFO, a marketing method to attract more customers

Next up was Mr. Kanda of Commerce Link. From the trend of attracting customers to e-commerce sites, the explanation of "What is "Data Feed Optimization (DFO)" which is the strength of the company?
He also spoke passionately about the background of his focus on this DFO field.

New ads created by advances in ad technology, such as the emergence of search-linked ads, retargeting, and audience targeting using user attributes, from traditional online ads that simply paste banners and ad text on web pages. Evolution to products.

An extension of this is DFO, a marketing method that utilizes product data. Mr. Kanda defined DFO as a marketing method that optimizes product data for registration in customer attraction channels and expands customer attraction, and explained that it brings a new customer attraction effect to e-commerce sites.

Part 3: What's new in Google Shopping

The property of product data that many EC sites have.

On payment services and also supports customer attraction, Onuma gave a lecture on data feed and customer attraction.

What was noticed here was the latest information on Google Shopping provided by Google.

Regarding this service, which is rumored to be charged from 2013, we introduced what we should do now and what we should do in the future.

The seminar consisted of three parts and was voluminous, but the reaction of those who participated was very well received. Did you understand why our company, which mainly handles card payment

We will continue to introduce information and services that will help customers who use payment Please continue to check it out.