enpay Joins to Promote Cashless Payments in the Childcare and Education Industry 保育・教育業界のキャッシュレスを推進するエンペイがジョイン
～社会に変革をもたらすスタートアップとの資本提携で、更なる事業拡大を目指す～

On Wednesday, January 8, 2025, GMO Internet Group's GMO Payment Gateway, Inc. (TSE Prime Market: Securities Code: 3769, President & Chief Executive Officer: Issei Ainoura hereinafter referred to as "GMO-PG"), which develops comprehensive payment-related services and finance-related services), will promote cashless payments and DX in the childcare and education industries enpay Inc. (President & Chief Executive Officer: Junichi Moriwaki hereinafter referred to as "enpay") was acquired and made a consolidated company.
GMO-PG is actively promoting the spread of cashless payments in various industries in order to accelerate the shift to cashless payments in Japan Japan and the joining of enpay will be an important driver in developing the childcare and education industries, where cash is often exchanged. Going forward, we will continue to engage in capital alliances with start-up companies that solve social issues with digital technology to create business synergies.

【Background and Summary】

Based on the mission of "Gentle FinTech," enpay provides a FinTech ×SaaS platform for the childcare and education industry that realizes cashless and DX in collection operations. With "Enpay" and "Koufuri+" as our main services, we have continued to grow since our founding in November 2018. In addition, enpay 's unique business model and advanced capabilities have been selected for the Japan largest FinTech conference "FIN/SUM2021" ^(*1) co-sponsored by Japan Keizai Shimbun and the finance Agency, and the "Amazing Venture 100" supervised by Toyo Keizai Inc^{. (*2)} In addition, we have recently received high praise from the outside world, such as winning the "Childcare ICT General Category Grand Prize" for the best product in the general category of childcare ICT at the "BabyTech® Awards 2024", which recognizes baby tech services. The number of facilities that have introduced the service has exceeded 2,400, mainly nursery schools, children's centers, kindergartens, and after-school facilities nationwide ^(*3), and many of the facilities have been introduced in Okayama City, Kumamoto City, and other municipalities cities, and the cumulative distribution value of the service has exceeded 23 billion yen since its release ^(*3).​
GMO-PG and enpay formed a business alliance in 2020 and a capital alliance in 2023, respectively, to combine enpay 's customer base and knowledge in the childcare and education industry with GMO-PG's payment services to promote the spread of cashless payments in the childcare and education industry. GMO-PG has now made enpay a consolidated target company in order to accelerate the transition to cashless payments in the childcare and education industry, where there are still many cash transactions.

• *1 Selected as one of the "41 Startup Companies Expected to Grow in the Next Generation"
• (*2) Weekly Toyo Keizai (September 4, 2021 issue)
• (*3) enpay research. As of January 8, 2025

With the aim of "contributing to the progress and development of society and continuing to operate at 25% profit growth", GMO-PG is actively providing services based on payment to support online, cashless, DX, etc., and strategic capital alliances with domestic and overseas startups and FinTech companies that bring about social change. In 2010, GMO Financial Gate, which operates a Card Present Transactions business, and in 2018, GMO Medical Reservation Technology Research Institute, which promotes DX in the medical industry, have joined companies that have a customer base and solve social issues with digital technology. We provide value unique to operating companies, build relationships that enable mutual growth as innovation partners, and expand our business to promote cashless payments in Japan.
Going forward, we will continue to work on capital alliances with startups and FinTech companies that we can work with to create business synergies.

• (*4) The GMO Internet Group uses the term "making friends" rather than the general word "M&A"

[ About enpay Inc.]

Based on the mission of "Gentle FinTech," enpay provides a FinTech ×SaaS platform that realizes cashless and DX in collection operations specialized for the childcare and education industries.
In the childcare and education industry, cash collection has traditionally been the mainstream, and there are still many cash exchanges because there are few operations that use computers. Before and after the collection, the facility has to do a wide range of administrative work, such as disseminating the amount, issuing receipts, and reminding parents who have not paid, and the parents also have to prepare cash. In response to these issues, enpay provides a one-stop solution that incorporates the needs of the digital age, such as chat apps, from billing to payment and payment clearing management.
The business models of our main services, EnPay and Koufuri+, have been granted multiple patents. In addition, we develop and provide user screens with excellent UI/UX that reduce the physical and psychological burden on both facilities and parents.
Since its founding in November 2018, the company has continued to grow, with more than 2,400 facilities nationwide (* ^3), mainly nursery schools, children's centers, kindergartens, and after-school facilities, and many municipalities have introduced the system.