24 Sep 2014
GMO Payment Gateway, Inc.
GMO Internet Group Develops Non-Face-to-Face Credit Card payment processing business GMO Payment Gateway, Inc. (TSE Partial: Securities Code: 3769 Headquarters: Shibuya-ku, Tokyo, President & Chief Executive Officer: Issei Ainoura hereinafter referred to as "GMO-PG") is pleased to announce that Syndacast (Headquarters: Bangkok, Thailand), which provides DSP (*) and other advertising businesses in Southeast Asia, Founder&CEO: WOLFGANG JAEGEL) and will launch a online advertisement distribution support service throughout Southeast Asia for e-commerce businesses that are our member stores in Japan that are developing E-commerce overseas.
As one of the "GMO-PG Online Advertising Service" (http://www.gmo-pg.com/ad) developed by GMO-PG for merchants using the payment service, applications will be accepted from today, September 24, 2014 (Wednesday), and the service will be available from October 1, 2014 (Wednesday).
In addition, when used in conjunction with GMO-PG Global Payment, a overseas payment service provided by GMO-PG, it will be possible to provide payment and online advertisement in the e-commerce business in Southeast Asia at once.
(※) DSP (Demand-Side Platform) is an integrated platform for advertisers that analyzes information such as viewer attributes and the surface of the ad every time an ad impression (exposure) occurs, and efficiently performs the process from buying (purchasing) to distribution of more effective ad space
背景
GMO-PG provides various payment method, including credit cards, to more than 48,000 merchants, mainly online stores, and has developed "GMO-PG Online Advertising Service" to support the improvement of sales of merchants' online stores, which is currently used by more than 100 merchants. Since 2013, we have been providing GMO-PG Global Payment, a overseas payment service that provides various payment method systems that are most used in Singapore, Malaysia, Thailand, Hong Kong, and Taiwan, to Japan companies expanding overseas.
In recent years, there has been an increase in the number of Japan companies developing non-face-to-face businesses such as E-commerce in Southeast Asia, but for Japan e-commerce businesses expanding overseas, attracting customers and improving sales of overseas e-commerce sites and raising local recognition are major issues. As a result, there is a growing need for overseas online advertisement distribution, but in the case of in-house operation, it is necessary to respond to the circumstances of each country, such as language and customs of the country, and even if you use an overseas advertising agency, the support system is different from that of Japan advertising agencies, which is a major barrier.
GMO-PG has also received many inquiries from customers who use GMO-PG Global Payment regarding attracting customers and improving sales of overseas e-commerce sites and raising local awareness.
In order to solve these problems faced by customers, GMO-PG has been conducting Japan domestic market with "GMO-PG Online Advertising Service "Listing ad ・We have decided to operate online advertising in Southeast Asia by utilizing our know-how in DSP advertising, etc., and in August 2014, we partnered with Syndacast, one of the largest DSPs in Southeast Asia. We are pleased to announce the launch of "GMO-PG Online Advertising Service" for overseas markets.
The service has already been introduced in advance by the online shopping site "Best Buy World" (Headquarters: Hong Kong, President: Shigeo Murakami) and the Malaysian Muslim fashion site "Seqoci" (Headquarters: Malaysia, President: Yuki Kobayashi), etc., and officially accepted applications from September 24, 2014 (Wednesday). The service will be available from Wednesday, October 1, 2014.
About "GMO-PG Online Advertising Service" for overseas markets
In Japan Japan, "GMO-PG Online Advertising Service" provides SEM services using "Google AdWords" and "Yahoo! Promotional Advertising" for businesses using GMO-PG's payment processing services, web promotions such as DSP, advertising placement on Facebook, Google Analytics analysis services, etc. While checking the actual sales of products, we provide measures to attract customers and improve sales.
Through this partnership with Syndacast, Japan e-commerce businesses that operate E-commerce and other services in Southeast Asia will be able to use "GMO-PG Online Advertising Service" for overseas markets to distribute appropriate online advertisement according to the languages and customs of Southeast Asian countries. In addition, utilizing GMO-PG's advertising management know-how, you can receive support of the same quality as in Japan. In addition, GMO-PG also provides the overseas payment service "GMO-PG Global Payment", so it is possible to provide payment services and online advertisement services together. By using the service together, you can save time and effort in contract and payment, and you can also carry out advertising delivery overseas in conjunction with product sales, making it possible to effectively promote and attract customers.
About Syndacast
Syndacast is a highly regarded Digital Marketing Company in Thailand and Singapore. We have one of the largest DSPs in Southeast Asia, and we provide advertising delivery services throughout Southeast Asia for various clients such as e-commerce sites, major hotels, and airlines. Syndacast offers a platform with 30 million destination sites, allowing e-commerce businesses to advertising delivery to sites that meet their needs.
About GMO Payment Gateway, Inc.
GMO Payment Gateway provides credit cards and other services to more than 48,000 merchants (as of June 2014, GMO Payment Gateway Group), including non-face-to-face sales businesses such as online shops, SNS, and smartphones, businesses that charge monthly fees such as NHK, and public entity such as the Japan Pension Service and the Tokyo Metropolitan Government. payment processing services is available. We aim to make payment safe and convenient for consumers and businesses, and to be the infrastructure for Japan payment processes. As a leading company in the payment industry, we will drive innovation and contribute to improving the EC ratio of Japan.
Related URL
- "GMO-PG Online Advertising Service" URL for overseas
- URL : http://www.gmo-pg.com/ad/global-ad-lp
- GMO-PG Global Site URL
- URL : http://www.gmo-pg.com.sg/ja/
- GMO-PG Corporate Site URL
- URL : http://corp.gmo-pg.com/
- GMO-PG Service Site URL
- URL : http://www.gmo-pg.com/
Media Inquiries
GMO Payment Gateway, Inc. Corporate Value Creation Strategy Division Investor Relations & Public Relations Group
- TEL
- +81-3-3464-0182
- FAX
- 03-3464-2387
- ir@gmo-pg.com
GMO Internet, Inc. Group Public Relations Investor Relations Department Ishii & Shimada
- TEL
- +81-3-5456-2695
- FAX
- 03-3780-2611
- pr@gmo.jp
Inquiries about our services
Corporate Value Creation Strategy Headquarters, Customer Attraction Support Group
- TEL
- 03-3464-1215
- FAX
- 03-3464-2387
- info-ad@gmo-pg.com
【GMO Payment Gateway, Inc.】 (URL: http://corp.gmo-pg.com/)
Corporate Name |
GMO Payment Gateway, Inc. (TSE First Section Securities Code: 3769) |
---|---|
Location | 1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building |
Representative | President & Chief Executive Officer Issei Ainoura |
Business Description | ■ payment processing services such as credit cards and all services incidental |
【GMO Internet, Inc.】 (URL: http://www.gmo.jp/)
Corporate Name | GMO Internet, Inc. (TSE First Section Securities Code: 9449) |
---|---|
Location | Cerulean Tower 26-1, Sakuragaoka-cho, Shibuya-ku, Tokyo |
Representative | Chairman and CEO / Group Representative Masatoshi Kumagai |
Business Description | ■Internet infrastructure business ■Internet Advertising & Media Business ■Mobile Entertainment Business ■Internet Securities Business |