[GMO Epsilon] "fincode byGMO", adding Google Pay as a seventh payment method 「fincode byGMO」、7つ目の決済手段として Google Pay を追加
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GMO Epsilon, Inc. (President & Chief Executive Officer: Tomoyuki Murakami hereinafter referred to as "GMO Epsilon"), a consolidated company of GMO Payment Gateway, Inc. (hereinafter referred to as "GMO-PG") in the GMO Internet Group, announced that from January 8, 2025 (Wednesday), it will launch the seventh payment method of "fincode by GMO", an online infrastructure of payments for startups to succeed Google Pay ^(*1) has been added.
Businesses that have introduced "fincode byGMO" will be able to accept payment using Google Pay using APIs integrated with credit cards, CVS Payment, etc^{. (*2}). fincode byGMO" is not only a system aspect, but also a screening and contract required for the introduction of payment method We provide one-stop support for operational aspects such as surrounding procedures and settlement of sales proceeds.

Many startups in Japan are working on business growth with a high sense of speed with limited personnel. Therefore, payment features that are not the core of a service or product are required to be "quick to deploy," "easy to implement," and "simple pricing." Against this backdrop, GMO Epsilon has been providing "fincode byGMO," an online infrastructure of payments that solves startups' payment field issues, since May 2022, by leveraging the knowledge and development capabilities in payment that GMO-PG has cultivated as a group.
" fincode byGMO" is regularly updated according to the current trends while actively incorporating the business needs of adopters, mainly startups, and the voices of engineers, and has now added Google Pay as a new seventh payment method.
Google Pay is a payment service provided by Google. In the case of online payment, users can pay for products and other items with a single click of the "Buy with Google Pay" button by pre-registering their credit card information in their Google Account. Google Pay has built-in authentication, transaction encryption, and fraud protection to keep your personal information safe.

"fincode byGMO" is an online infrastructure of payments that helps startups grow. Not only does it solve the payment field challenges that arise before and after the launch of a new service, but it also seamlessly delivers the scaled value required as the business phase evolves.
In the PMF ^(*3) phase, it is possible to implement the payment system with a short lead time by providing a test environment immediately, prompt web review, and SDK ^(*4) and UI components ^(*5) that reduce development man-hours.
In addition, in the growth phase, REST APIs ^(*6) and other extended functions will be used to support the "next step" of the introducer, such as "support for unique payment flows," "addition of payment method to expand users," "addition of subscription plans," and "expansion to a platform-based business model."
By providing these functions with no initial or monthly costs, and a fee structure that minimizes "hidden costs" such as account maintenance fees and transfer fees, we reduce the burden of cost management for operators who have introduced the service and provide an environment where they can concentrate on the growth of their services.