enpay Inc. Changed the trade name to "GMO Enpay, Inc."

enpay Inc. (President & Chief Executive Officer: Junichi Moriwaki), a consolidated company of GMO Payment Gateway, Inc. in the GMO Internet Group, will change its trade name to "GMO Enpay, Inc." (hereinafter referred to as "GMO Enpay") from February 20, 2025 (Thursday).

[Background of the change of trade name]

GMO Enpay joined GMO Payment Gateway, Inc. on Wednesday, January 8, 2025, in order to sublimate cashless and DX services specialized in the childcare and education industries into more robust and high-quality services and deliver them to society in a sustainable manner.
By changing the trade name to "GMO," we will make the most of the Group's assets and further accelerate business expansion.

[About the new trade name]

■New trade name: GMO Enpay, Inc. (GMO Enpay, Inc.)
■ Date of trade name change: February 20, 2025 (Thursday)

Along with the change in the company name, the corporate logo and service name and logo will also be renewed.
・enpay → enpay byGMO (enpay byGMO)
・koufuri+ → koufuri+ byGMO(koufuri+ byGMO)

[ About GMO Enpay, Inc.]

Based on the mission of "Gentle FinTech," GMO Enpay provides a FinTech ×SaaS platform that realizes cashless and DX in collection operations specialized for the childcare and education industries.
In the childcare and education industry, cash collection has traditionally been the mainstream, and there are still many cash exchanges because there are few operations that use computers. Before and after the collection, the facility has to do a wide range of administrative work, such as disseminating the amount, issuing receipts, and reminding parents who have not paid, and the parents also have to prepare cash. In response to these issues, GMO Enpay provides a one-stop solution that incorporates the needs of the digital age, such as chat apps, from billing to payment and payment clearing management.
The business models of our main services, "enpay by GMO" and "koufuri+ by GMO," have been granted multiple patents. In addition, we develop and provide user screens with excellent UI/UX that reduce the physical and psychological burden on both facilities and parents.
Since its founding in November 2018, the company has continued to grow, with more than 2,400 facilities nationwide (* ^1), mainly nursery schools, children's centers, kindergartens, and after-school facilities, and many municipalities have introduced the system.

• *1 As of February 20, 2025