One-stop delivery of LINE ads

LINE Ads Platform
Operation agency service

Make effective use of the LINE Ads Platform to increase sales!

Challenges like this can be overcome.
It can be solved

I want to promote operational efficiency through DX

What is LINE Ads Platform?

From June 2016, the advertising space in the LINE Timeline and LINE News has been opened as an operational advertising menu. Through the LINE Ads Platform, Timeline and LINE NEWS, which boast high MAU within LINE, LINE BLOG, where more than 2,400 official bloggers are active, and LINE Manga, which has more than 17 million downloads, can be delivered in one stop. .. (* The distribution side may be expanded or changed in the future.)

Quoted from LINE Ads Platform's January-March 2018 media materials

Reasons to choose LINE Ads Platform

Overwhelming number of active users

One-stop delivery to Timeline and LINE NEWS, which boast high MAU within LINE, will be possible. * Distribution aspects such as LINE Manga and LINE Blog are expanding at any time.
High response rate to ads

Due to the gradual increase in user activity, posts from companies are often not recognized as advertisements. Therefore, the reaction rate tends to be high. It is not uncommon for the click rate to exceed 1%.
Many users can only be contacted through LINE Ads Platform

On LINE Timeline alone, 17.1% of users cannot be contacted on Facebook and X (Twitter), so it can be said that it is a medium suitable for acquiring new users.

Quoted from LINE Ads Platform, October-December 2017 media materials

LINE Ads Platform distribution method

WEB AD

Ad formats to encourage customers to visit external sites (LPs)
APP AD

Ad formats to encourage smartphone app installs
VIDEO AD

Video branding Desired ad format (timeline only)

Quoted from LINE Ads Platform, October-December 2017 media materials

Benefits of leaving operation to GMO-PG

Targeting and creative recommendations for maximum impact

Like other SNS, creative is the life. We have been providing operational consulting centered on SNS advertising since the start of the department, and we are able to propose optimal creatives.
Abundant Actual in cosmetics, apparel, and human resources

We have a wealth of Actual in operating cosmetics, apparel, human resources, etc., which are said to be compatible with the LINE Ads Platform. Effective operation is possible by utilizing the know-how of other operational advertising.
Analysis and improvement

Since many Google Analytics qualified people are also enrolled, we thoroughly verify the overall advertising effectiveness by monthly reporting. We will run the PDCA cycle and improve the cost-effectiveness of advertising.

〈Example〉 * Provided by LINE

Ladies' apparel (product purchase)

Usage amount	CTR	CPC	CVR	CPA
¥2,000,000	0.30%	¥130	4%	¥3,000

Basic cosmetics (sample purchase)

Usage amount	CTR	CPC	CVR	CPA
¥24,000,000	0.95%	¥25	5.80%	¥430

Human resources (part-time job membership registration)

Usage amount	CTR	CPC	CVR	CPA
¥2,000,000	1.80%	¥23	3.90%	¥600

Flow of introducing LINE Ads Platform

ヒアリング貴社 GMO-PG

We will conduct detailed hearings on target figures, objectives, targets, and operations up to now.

ご提案 GMO-PG

Based on the content of the hearing, we will propose a strategy that suits your company, including simulation.

ご契約/運用開始貴社 GMO-PG

After confirming the terms of use, stamping the contract form and sending it, it will be concluded contract. The start of operation will be adjusted according to your company's convenience.

運用報告 GMO-PG

We will bring a report and make an operational report. Along with the operation report of the previous month, we will take some time as a meeting regarding the operation from the next month onward.

* Depending on the amount spent, there may be cases where there is no visit, but we will send you a report of the operation results.

運用チューニング GMO-PG

We will tune the operation each time to meet the target value.