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  • Marketing Support Seminars

【Special Seminar for EC】Mr. Naoya Fujiwara takes the stage! Marketing analysis study session to become a sellable EC

lp-20191007.jpg

I recommend this hotel!

I don't know what to do to increase sales
Not letting data-driven marketing
I want to know the concept and method of analysis

Seminar outline

Seminar Name

[Special Seminar for EC] Mr. Naoya Fujiwara on stage! Marketing analysis study session to become a selling EC

Date and time

October 7, 2019 (Monday) 13: 30-16: 00 (Opening 13:15)

Place

1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building 7F (Map)

* Access: 5 minutes walk from JR Shibuya Station
*Please note that this is not a Cerulean Tower.

Seats Available

30 people

* Please note that if there are many applications, a lottery will be held.
* Regardless of the lottery results, we will contact you later as to whether or not you can participate.
* Please refrain from applying for applications from the same industry.

Fee

free

* Pre-registration required

Other

You will receive one business card at the reception desk.
In addition, on the day of the event, we will take a picture with the camera so that the faces of the participants are not reflected from the back of the venue.
In addition, we plan to use some of the photographs taken as seminar report materials at a later date.

agenda

time Description
13:15～

Reception
13:30～

greeting

GMO Payment Gateway, Inc.
Marketing Department
Manager
13:35～

[Part 1] What are the "laws for increasing sales" common to successful EC sites?

Did you know that there are rules to increase the sales of e-commerce sites? The first step in efficiently increasing the sales of existing e-commerce sites is to analyze the visiting users. Classify the user composition, classify the products that are selling, decide the order of the products that are sold together and the products that are sold, and approach the appropriate users. This procedure is closely related to the law of increasing sales.

In this lecture, we will introduce "the law for increasing sales of EC sites" from a lecturer who has repeatedly practiced and succeeded on various EC sites such as cosmetics and fashion.

UNCOVER TRUTH
CCO (Chief Content Officer) Naoya Fujiwara
14:35～ break
14:50～

[Part 2] Advanced analysis that can be done with Google Analytics

In the second part, we will explain custom analysis and data measurement methods that you can practice with your Google Analytics (GA).
Did you know that if you master GA, you can perform user analysis such as membership rank, product analysis, and site bottleneck analysis, which are useful for policy planning. We will introduce measurement maintenance-visualization methods and examples, using those functions that cannot be used just by introducing GA as an example.

Tutor GMO Payment Gateway, Inc.
Marketing Department　Strategic Planning Group
Senior Consultant
15:40～

Question-and-answer session
15:50 Closing

Lecturer introduction

UNCOVER TRUTH Co., Ltd.
CCO (Chief Content Officer)

Naoya Fujiwara

TSUTAYA store management at Culture Convenience Club (CCC), EC business and mobile content business of Tsutaya Online, database marketing business utilizing T points. After that, after working as a digital marketing manager at Gashy Renker Japan Co., Ltd., he became president of cosmetics manufacturer Madurex Co., Ltd. Establish a digital marketing method in the cosmetics field. Currently independent and becomes CEO of Active Godo Kaisha. Utilizing our experience and personal connections, we support digital marketing with "team consulting methods" for a large number of companies in a wide range of industries. In addition, he gives lectures at many seminars to develop human resources in the digital industry. In the content marketing field, we have succeeded in owned media such as the acne care support site "Nikipedia".