[Content Marketing Support Seminar] Google Analytics Analysis x In-Feed Advertising

I recommend this hotel!

Those who are not using Google Analytics

Those who want to work on content marketing

Those who want to know the marketing examples of other companies

Seminar outline

Seminar Name

[Content Marketing Support Seminar] Google Analytics Analysis x In-Feed Advertising

Date and time

Tuesday, February 26, 2019, 14:00-16:00 (Doors open at 13:30)

Place

3-1 Ofuka-cho, Kita-ku, Osaka Grand Front Osaka Tower B 23F (Map)

10 minutes walk from JR Osaka Station, 10 minutes from Umeda Station on each line
* Grand Front Osaka "North Building".
Take the elevator to the 9th floor, then transfer to the elevator for the upper floors
Please come to the 23rd floor.

Seats Available

[Osaka] 30 people

* Please note that if there are many applications, a lottery will be held.
* Regardless of the lottery results, we will contact you later as to whether or not you can participate.
* Please refrain from applying for applications from the same industry.

Fee

FREE

* Pre-registration required

Other

* Some of the content will be the same as past seminars.
You will receive one business card at the reception desk.
In addition, on the day of the event, we will take a picture with the camera so that the faces of the participants are not reflected from the back of the venue.
In addition, we plan to use some of the photographs taken as seminar report materials at a later date.

agenda

time	Description
13:30～	Reception
14:00～	greeting
14:10～	[Part 1] Where are the issues on the site? Google Analytics utilization seminar -How to set KPIs, discover bottlenecks- 1. Introduction / self-introduction 2. How to think and find bottlenecks 3. About the site conductor diagram 4. How to find issues on the screen 5. What data do you really need? 6. GA setting that raises the analysis level by one level 7. Successful cases of sales increase Tutor GMO Payment Gateway, Inc. Innovation Partners Division Sales Management Department 1 West Japan Department Marketing Support Section 1
15:00～	break
15:10～	[Part 2] Jump from the latent layer to the actual layer and cut! -In-feed advertisement x content winning logic- 1. Introduction / self-introduction 2. Why content marketing now? 3. How to optimize acquisition with content x distribution logic 4. Tips for choosing a good platform 5. Introduction of cases 6. Summary 7. Appendix lecturer GMO Ad Marketing Inc. Advertising Business Division, Sales Planning Department, West Japan Promotion
15:50～	Question-and-answer session
16:00	Closing