• Marketing Support Seminars

【Seminars limited to a small number of people】 Examples of successful measures for web marketing for apparel EC ~ "State-of-the-art" live commerce × "Royal Road" site UX improvement ~

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I recommend this hotel!

Those who are worried about specific measures in apparel EC

Those who are worried about specific measures in apparel EC

Those who are looking for new ideas to increase sales

Those who are looking for new ideas to increase sales

Those who want to know about the improvement inside the site that produces results

Those who want to know about the improvement inside the site that produces results

Seminar outline

Seminar Name

【Seminars limited to a small number of people】 Examples of successful measures for web marketing for apparel EC ~ "State-of-the-art" live commerce × "Royal Road" site UX improvement ~

Date and time

Thursday, September 27, 2018 13: 15-15: 15 (opens at 13:00)

Place

1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building 7F (Map)

* Access: 5 minutes walk from JR Shibuya Station
*Please note that this is not a Cerulean Tower.

Seats Available

20 people

* Please note that if there are many applications, a lottery will be held.
* Regardless of the lottery results, we will contact you later as to whether or not you can participate.
* Please refrain from applying for applications from the same industry.

Fee

FREE

* Pre-registration required

Other

You will receive one business card at the reception desk.
In addition, on the day of the event, we will take a picture with the camera so that the faces of the participants are not reflected from the back of the venue.
In addition, we plan to use some of the photographs taken as seminar report materials at a later date.

agenda

time

Description

13:00~

Reception

13:15~

greeting

GMO Payment Gateway, Inc.
Innovation Partners Division
Strategic Business Management Department, Customer Attraction Support Department
Manager

13:20~

[Part 1] Thorough commentary! Current status of live commerce and how to use it

Live commerce is attracting attention as a communication and sales promotion tool with customers. From 2017, which was said to be the first year of live commerce, we will explain the current situation and future prospects of live commerce. We will introduce some examples of live commerce, which are still rare in Japan, and consider how retailers should utilize live commerce.

14:10~

break

14:20~

【第二部】大手ファッションECサイトの事例に学ぶ、データドリブンなWebサイト改善とは

Does your company have a PDCA cycle for data-driven website improvement? I think that many companies are working on improving the website as an important point of contact with sales expansion and customers, but "PDCA does not work well and stops", "improvement measures do not come out", etc. I think there are many people in charge who have troubles.
In this performance, we will introduce how to use PDCA for website improvement using data based on examples from major EC sites.

15:10~

Question-and-answer session

15:15 Closing