< Seminar Report > [Beginner] Dramatically improve CVR with smartphone optimization that can be done with free tools! ~ "Smartphone optimization that you can do yourself" "What is GoogleOptimize?" "Smartphone site improvement examples" ~

At the beginning, I explained the importance of smartphone optimization.
・ Compared to PC users, the purchase rate of smartphone users is very low, less than 1/2.
・ Since 46% of Internet users use only smartphones, smartphone measures are extremely important.

On that basis, the factors that are the hurdles for smartphone measures are defined as "cost, time, and risk."
I told you that if you use Google Optimize, you can take measures against smartphones without worrying about these.

In the lecture, A / B testing and web page editing will be demonstrated while using the operation screen of Google Optimize.
Participants' attention is also very high,
"It's so easy to create another pattern for a page"
"The edits I just made are immediately reflected on the Web."
The reaction was seen.

He also explained the importance of repeating the PDCA cycle many times as a point in taking measures against smartphones.
He said that the knowledge gained by repeating hypothesis making → result verification when changing the design is important.

At the beginning, the characteristics of smartphones as devices and the psychological state of users are reorganized.
The following two points are defined as the major factors behind the low CVR of smartphones.
・ Since the operability is worse than that of a PC, it is easy to give up and leave in the middle.
・ Many users are for information gathering purposes

With the above in mind, we have introduced effective concrete measures for each withdrawal stage from inflow to conversion.

■ (1) Improvement of the UI of the smartphone site
Here are five points to keep in mind when improving your smartphone's UI.
・ Conversion redesign for smartphones
・ Careful consideration for taps (size, position, width, spacing)
・Utilization of telephone CVs
- Scrolling doesn't stop
- Loading speed

As a method of creating a smartphone page, it is recommended to use a responsive design rather than a dedicated site for smartphones.
While sorting out the advantages and disadvantages of each, the following views were mainly presented.
・ If you create a dedicated site for smartphones, you will need to maintain two sites, one for PC and one for smartphones, which will increase man-hours.
・ By using responsive design, you will also have an advantage in SEO algorithms.
In addition, we also told you about the benefits of using Google Optimize to take measures against smartphones.

■ ② Entry form
Explained that by using the EFO tool and reducing the load on the user on the input screen, it is possible to prevent the withdrawal of high-quality users who are close to purchasing.

■(3) payment ・Login
We will tell you about the introduction of payment methods that are compatible with smartphones and measures to prevent withdrawal by incorporating social login.
payment processing company From the company's unique perspective, we introduced the latest payment method such as Google Pay.

The seminar ended with the following explanation as a summary of the second part.
・ Understand the purpose of visits by smartphone users and design strategies
・ Measures are prioritized from measures that have a large impact. Responsive support recommended
・ The market environment, such as the Mobile First Index advocated by Google, is in full swing to prioritize smartphones.