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  • Marketing Support Seminars

Make good use of press releases! Media posting that leads to increased sales.

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Seminar outline

Seminar Name

Make good use of press releases! Media posting that leads to increased sales.

Date and time

November 28, 2017 (Tuesday) 14: 00-16: 00 (Opening at 13:30)

Place

1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building 7F (Map)

* Access: 5 minutes walk from JR Shibuya Station
*Please note that this is not a Cerulean Tower.

Seats Available

25 people

Please note that if there are a large number of applications, a lottery will be held.
* Regardless of the lottery results, we will contact you later as to whether or not you can participate.
* Please refrain from applying for applications from the same industry.

Fee

FREE

* Pre-registration required

Other

You will receive a business card at the reception desk.
In addition, on the day of the event, we will take a camera photo from the back of the venue so that the faces of the participants are not visible.
Some of the photographs will be used as seminar report materials at a later date.

agenda

time Description
13:30～

Reception
14:00～

greeting

GMO Payment Gateway, Inc.
Innovation Partners Division
General Manager, Customer Attraction Support Department
14:10～

[Part 1] Overview of PR and how to effectively use press releases to attract customers

I know PR is important, but how do I use press releases?
"What are the benefits?"
"What is the difference from posting on your own site?"
The following is an example of a release that has been distributed by the release distribution service "PR TIMES".

LecturerPR TIMES Inc.
Marketing Division, Sales Strategy Group 1
Group Manager
Yuta Murata
14:55～

Question-and-answer session
15:10～

break
15:20～

Part 2: What is the difference between a press release and a press release? Latest ONLINE ADVERTISING TRENDS

From GMO-PG's Marketing Support Group, Customer Attraction Support Department
About operational-type online advertisements that are often used on EC sites
Here are some of the latest trends and updates.

Tutor GMO Payment Gateway, Inc.
Innovation Partners Division
Customer Attraction Support Department Marketing Support Group Manager
15:50～

Question-and-answer session
16:00 Closing