< Seminar Report> [For EC sites] Understand from the basics! How to use Google Analytics

Let's start with the beginning
"Make Google Analytics "just look at it→ understand and use"!"

The goals of the seminar are presented.
From there, I explained the five steps of using Google Analytics, and in the first part, I told you that we will dig deeper into "1. Introduction" and "2. Visualization".

In the chapter on the theme of "1. Introduction", we will introduce how to "get sales amount with Google Analytics" for those who have not yet introduced Google Analytics or who have not set it by themselves.

In addition to the essential settings for e-commerce businesses, we explained in detail the recommended functions such as "site search" and "event tracking".

In the second half, we picked up and told only the keywords that should be absolutely suppressed from the huge number of terms that appear on the management screen of Google Analytics with the theme of "2. Data visualization".

In addition, in the final chapter, we introduced mistakes and points that tend to occur at the time of setting as "a certain point of caution with Google Analytics", and urged attention and reconfirmation to those who made their own settings without knowing it. ..

Then, the first part of Google Analytics, which was picked up in the beginning, was completed, and the specific procedures and cases were left in the second part, and we took a break.

In the second part, we will go further from the beginning of Google Analytics and explain "3. Analysis" and "4. Measures" among the utilization steps.

In the introductory part
"The need to analyze"
"However, the most important thing is to take measures (actions) after analysis."
I will tell you the following points,
"The goal is to increase sales through access analysis."
He emphasized the need to "implement measures" such as "we should not be satisfied with analysis alone."

In the chapter "3. Analysis", we will explain how to approach the Google Analytics management screen based on "indicators" and "dimensions".
We told you how to use "secondary dimensions" in landing page analysis and what kind of hypothesis you should make with the data obtained from them, with examples.

As a result of the analysis, we will introduce actual examples of what measures should be taken if "acquiring new users" is an issue.
As a result, he gave a lecture on the points and ideas when the amount of sales from new users increased by 50%.

In addition, we provided specific examples of what measures were effective on e-commerce sites that had issues such as "suppressing bounce rates" and "improving conversion rates," and provided advice and hints for "policy planning" when issues were found on the company's site.

Finally, the goal of this lecture is
He reiterated that he had been able to "understand and use Google Analytics just by looking at it→" and that we can support you if you can't analyze or formulate measures.

The seminar ended with the announcement that we will do our utmost to support everyone's sales increase.

We would like to thank everyone who participated in the seminar and for their requests and frank opinions in the questionnaire.
We would like to take this opportunity to thank you again.