• Marketing Support Seminars

[First 30 people, co-sponsored seminar by 3 companies] Hospitality for Improving the Shopping Experience on EC Sites ~The Latest Examples of Improving the Purchasing Experience and Customer-Oriented Web Customer Service~

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Seminar outline

Seminar Name

[First 30 people, co-sponsored seminar by 3 companies] Hospitality for Improving the Shopping Experience on EC Sites ~The Latest Examples of Improving the Purchasing Experience and Customer-Oriented Web Customer Service~

Date and time

Tuesday, April 19, 2016 14:30~(Doors open at 14:00)

Place

Demandware Co., Ltd. 11F Seminar Room JR Ebisu Building, 1-5-5 Ebisu Minami, Shibuya-ku, Tokyo (map)
* Access: Directly connected from the East Exit of JR Ebisu Station

Seats Available

30 people

* Please refrain from applying for peers.

Fee

free
*Pre-registration is required.

Other

You will receive one business card at the venue.

agenda

time Description
14:00〜 Reception
14:30〜

greeting

14:40~

Part 1: "The Necessity of Hospitality on a Customer-Oriented Site"

At real stores, we take into account the behavior of each customer and the route in the store to provide customer service according to the customer. There is a common belief that 97% of people do not purchase products on the site, but how can we prevent customers who visit the site from leaving and lead to purchases and membership registration? How to serve customers from the customer's point of view based on accumulated customer data and behaviors. We will talk about the necessity and importance of hospitality on the Internet, with examples of hospitality.

15:20~ break
15:30~

Part 2: "Improving the Shopping Experience by Learning from Growing Sites"

Most customers interact with brands through multiple channels. While no single e-commerce site, mobile app, or store can provide the same shopping experience, brands must continue to improve to make it easier for customers to shop. From site design, search, branded site and commerce blend, guided selling, and distributed commerce, we'll highlight the latest Demandware customer stories.

Lecturer Demandware Inc.
Business Development Manager
Yuji Ito

16:10~ break
16:20~

Part 3: "E-Commerce Industry Trends Based on transaction data"

Based on the raw data called "payment", we will introduce the trends in the e-commerce industry by comparing them with market data. We will present from our own perspective what the trends of our own EC site, the market for our own EC site compared to shopping malls, and trends by industry are really going on.

Tutor GMO Payment Gateway, Inc.
Innovation Partners Division
2nd Sales Management Department

17:00~ Question-and-answer session
17:10 Closing