< Seminar Report> [Twitter Joint Seminar] What is the latest way to use Twitter that is attracting attention in the industry in 2015?

Marketing using SNS - Against the background of the rapid increase in users in recent years, it is now considered important in all industries and is an area that is expected to grow in the future. Therefore, we decided to hold this seminar on the theme of social media marketing using "Twitter", which is one of the most used SNS in Japan and overseas, and is also handled as a programmatic advertisement by our Online advertising service. This time, in the first part, we specially invited Mr. Hasegawa of Twitter as a lecturer to talk about advertising promotion strategies using "Twitter".

The seminar was held in the morning when the temperature did not rise yet, but it ended with great success, with more than 80 customers visiting and being able to line up for questions to the instructors even after the seminar.

In the first part, Mr. Hasegawa of Twitter Inc. took the stage and explained the features of Twitter ad "promo product", and the actual use case of the promo product, including videos.

As you know, Twitter is a social media that allows you to instantly transmit and collect ideas and information without language or cultural barriers by "Tweet" that allows you to post up to 140 characters. The features are very simple. "Live," "Public," "Conversational," and "Distributed" — for example, Apple CEO Tim Cook's tweet from the new iPhone 6 at the time of the announcement of the new iPhone caused a stir around the world.

That's exactly what real-time messages like on Twitter are sent out to a lot of people, and from there, conversations are born and further spread. Because of these simple, easy-to-use features, the number of Twitter users has grown exponentially in a few years, and the number of Twitter users has grown exponentially in a few years, and the number of monthly active users is now estimated at 284 million. The number of tweets is said to be 500 million tweets per day worldwide, but the number of tweets in Japan accounts for a significant percentage. The use of Twitter in Japan has become rapidly active since the Great East Japan Earthquake in March 2011, suggesting that it is regarded as a new "means of information transmission" that replaces telephone and e-mail.

In response to the content explained by Mr. Hasegawa in the first part, our company, the customer attraction support department, Kikuchi will be on stage in the second part, focusing on actual operation cases. In this lecture, I explained the current state of promotion trends, and then introduced three examples Twitter ad

Listing ad and display advertisements, making use of his experience from previous advertising agencies, but recent trends in SNS advertising, especially smartphones and social media I'm still paying attention to the ties. He mentioned that the key to future promotion using SNS is the smartphone device, which is experiencing a rapid increase in traffic, and social media, which is becoming more and more connected with users.

Twitter, in particular, has the explosive power of expanding fans due to the ease of spreading due to anonymity. In addition, portable devices such as smartphones allow people to enter people's lives anywhere in real time. It is important for operating social advertisements such as Twitter ad to maximize the results by grasping the characteristics of each medium and rotating the PDCA (design, operation, verification, improvement) cycle of advertisements. I can say.

In addition, Kikuchi introduced three patterns of client cases: apparel, human resources (part-time job vacancies), and English conversation school, based on his experience in operating Twitter ad Each of them has been promoting campaigns for the purpose of sending customers to actual stores, acquiring new site users, and downloading apps, and has produced good results in line with the purpose. While advancing these campaigns, in addition to operations that lead to regular creative changes and listings such as AB tests, we will utilize Twitter's unique targeting to followers of other companies' official accounts to rotate PDCA. That was the key to the success of the campaign. In particular, compared to other SNS media, it is a fact that there is still less competition on Twitter at this stage, and the cost per click tends to be low. This is good news for those who are considering promoting on Twitter.