< Seminar Report> The Secret to Google Shopping Success

Place

Cerulean Tower Large Conference Room

Teacher

Part 1 Google Inc. Chikako Nakajima

Part 2 GMO Payment Gateway, Inc., Ltd. Shinya Kikuchi

Part 3 How to Walk the Earth T & E Miho Shimada / GMO Payment Gateway, Inc., Ltd. Shoichi Furusawa

"Google Shopping fee" started in February 2012. Needless to say, users who did not know about Google Shopping until now, as well as e-commerce shop operators, have begun to pay attention to the trend.

For many websites, Google's specification changes and updates have a significant impact on business. That's why GMO Payment Gateway, which offers payment cards, invited a guest from Google to share their secrets to turning this change into an "opportunity" for success.

Part 1 What is Google's new product "Google Shopping" !?

Of course, the star of March 21 is "Google Shopping". In the first part, Mr. Nakajima from Google Inc., which provides the service, was invited to explain the new Google Shopping, such as the changes in the introduction of charging and the points to be aware of.

To summarize briefly, the new Google Shopping is an "advertising service that registers product data with Google and displays the product image in search results."

Speaking of Google's advertisements, Adwords, which is displayed in conjunction with search keywords, is famous, but Google Shopping is a new feature of this service, commonly known as "Product Listing Ad".

In the past, the search results page displayed ad text consisting only of text and site information related to the keyword. In such a situation, it is self-evident that if an image of a product is suddenly displayed, it can attract the user's gaze and attention at once.

In fact, it seems that the product list advertisement that started earlier in the United States is very effective, and he introduced the success stories with actual numbers.

In addition, the development of new functions is progressing as a further effort in the United States. As an example, there is a function called "similar product search" that allows you to search for products by specifying a color such as "red dress". Google will continue to focus on helping users and e-commerce shops create a better customer experience.

Part 2 Google Shopping Utilization Strategy

Following Mr. Nakajima's talk on the basics of Google Shopping, in the second part, Kikuchi of our company gave a lecture on more practical content. He said, "Subari, the secret to the success of Google Shopping is to have a 'listing perspective' and an 'SEO perspective.'"

Although it is a new product called Google Shopping, this service can be accurately understood by breaking it down into the above two axes. Specifically, the points are as follows.

Listing Perspective... Control your bids
SEO perspective... Optimize your product information for search engine recognition

We reported interesting survey results, such as "Many sites in the apparel industry that have a large sales growth rate have introduced carrier payment."

If you formulate a hypothesis based on these two axes, operate it, verify it, and make improvements, you should be able to see the path to success in Google Shopping. Also, if you have any problems with operation, I would like you to move toward success with a partner like us who has strengths in marketing measures for EC shops.

Part 3 Introducing the latest examples of Google Shopping

Finally, we invited Mr. Shimada from T&E Co., Ltd., which uses our service and is highly effective in Google Shopping, and held a case-based discussion with Furusawa, who is in charge of our operation.

In addition to the measures currently being taken, he said that he would like to further increase sales by utilizing the "product data" created for Google Shopping this time for other channels for attracting customers such as affiliates.

Probably because most of the seminar participants were the operators of the EC shop, many questions were asked about the cases where sales were actually increased by using the product list advertisement, and the seminar ended with great success.

The reason why we provide not only card payment services but also Online advertising service services is to increase the sales of e-commerce shops that use payment services, and we plan to continue to introduce measures that will lead to increased sales of merchants through seminars and web pages.

If you are interested in Online advertising service such as Google Shopping, please contact us from the following page.

If you have any questions or consultations about our services, please contact us.
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