「GMO-PG Online Advertising Service」
Started "Inbound Marketing" to Support Business for Foreign Visitors to Japan
~Consistent support for content marketing, overseas advertising delivery, and payment ~

GMO Internet Group Develops payment processing business for Non-Face-to-Face Credit Cards, etc. GMO Payment Gateway, Inc. (TSE Partial: Securities Code: 3769 Headquarters: Shibuya-ku, Tokyo, President & Chief Executive Officer: Issei Ainoura hereinafter referred to as "GMO-PG") is a "inbound marketing" that supports the inbound business of businesses (business for foreign visitors to Japan). From today, May 21, 2015 (Thursday), GMO-PG's payment service will be available to all merchants.
"Inbound marketing" is a service that combines the production and provision of Japan-style materials (photos, videos, etc.) that attract the interest of foreigners that can be used on e-commerce sites and Facebook pages, and the advertising delivery overseas http://www.gmo-pg.com/ad GMO-PG Online Advertising Service. It is one of the things that we offer.
It has already been used by Hinomaru Limousine Co., Ltd. in advance, and has been well received as useful in inbound business, so we have decided to provide it to all member stores.

<"Inbound Marketing" Content Image>

The number of foreign tourists visiting Japan in 2014 exceeded 13,414,000 (*1), an increase of 29.4% from the previous year, and travel consumption reached a record high of 2,027.8 billion yen (*2). In addition, the Japan Tourism Agency has set a target of 20 million tourists visiting Japan (*3) in 2020, when the Olympic and Paralympic Games will be held in Tokyo, and it is expected that inbound demand, which is the consumption of foreign visitors to Japan, will continue to expand in the future.
Against this background, businesses in various industries such as Japan accommodations, railways and transportation-related facilities, and commercial facilities, municipalities ・Municipalities are not only improving the environment for accepting foreign visitors to Japan, but are also actively engaged in inbound business.
However, while many foreign visitors to Japan use the Internet to gather information about Japan, there are cases where Internet marketing for foreigners becomes a barrier for domestic businesses that have been based on business in Japan, and they miss out on inbound business opportunities.
Since there are many GMO-PG merchants who face these issues, GMO-PG has decided to provide a service to support the inbound business development of GMO-PG merchants.

(*1) Japan Tourism Organization: Trends in the number of foreign visitors to Japan announced on January 20, 2015
(*2) Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism: "Travel Consumption by Foreign Visitors to Japan"
(*3) Ministry of Land, Infrastructure, Transport and Tourism Tourism Agency: Announcement on May 27, 2020 "Transformation of Japan through Tourism in 2020"

"Inbound marketing" is a service that supports marketing measures aimed at conveying the appeal of Japan's regions and products to foreigners living overseas and visiting Japan, and leading to visits to Japan and purchases of products and services on e-commerce sites. As one of the "GMO-PG Online Advertising Service", we provide two services as a set: content production and provision for e-commerce sites and Facebook pages that attract the interest of foreigners, and advertising delivery operation agency for overseas.
As a result, GMO-PG will consistently support the inbound business development of merchants, from payment services to content marketing and overseas advertising delivery.
E-commerce businesses can easily deploy and operate multi-currency payment as easily as they add other payment method such as CVS Payment and Cash On Delivery payment. This allows you to offer Credit card payment in local currencies to international buyers, which can expand your sales area into overseas markets and increase sales.

1) Content marketing support for foreigners (production and provision of Japan-style content)
We produce photos and videos that are full of the charms of Japan, such as temples and other tourist spots in Japan, food, tradition, history, performing arts, culture, and the latest trends, and provide them for EC sites and Facebook pages. In addition, we will produce original content according to the requests of each member store, and provide content for SNS and media such as Instagram and YouTube.

2) Overseas advertising delivery operation agency
For foreigners living overseas who are interested in Japan and foreigners visiting Japan, we will distribute Listing ad and Facebook ads. Initially, it will be available in English, and we plan to expand it to Chinese, Thai, and other languages in the future.

In addition, Hinomaru Limousine Co., Ltd. has been using the limousine taxi "LIMOTAXIR" in advance. In order for foreign tourists to be able to use LIMOTAXIR smoothly when they arrive at Narita Airport or Haneda Airport and go to a destination such as a hotel, we distribute advertisements using Japan-style content to foreigners living overseas and direct them to reservation sites, thereby promoting advance reservations before coming to Japan.

In the future, we will provide it to a wide range of e-commerce businesses such as travel agencies, accommodation, transportation, and other e-commerce businesses, as well as commercial facilities, municipalities, and municipalities that aim to introduce it to 10 companies by the end of this year.

<"Inbound Marketing" Flow>

GMO Payment Gateway is available to more than 54,000 merchants (as of March 2015 of the GMO Payment Gateway Group), including non-face-to-face sales businesses such as online shops, SNS, and content developed on smartphones, businesses that charge monthly fees such as NHK and subscription, and public entity such as the Japan Pension Service and the Tokyo Metropolitan Government. We accept payment processing services including credit cards. We aim to provide a safe and convenient payment for consumers and businesses, and to be the infrastructure for Japan payment processes. As a leading company in the payment industry, we will drive innovation and contribute to improving the EC ratio of Japan.
GMO-PG Online Advertising Service (http://www.gmo-pg.com/ad) is a service that provides measures to attract customers and improve sales for GMO-PG member stores. Launched in October 2011, the service is currently available to more than 200 merchants, and many merchants have seen their sales increase by more than 20% since its introduction. We will continue to expand our services to provide them to even more member stores.

GMO-PG Online Advertising Service Pages

URL : http://www.gmo-pg.com/ad

GMO-PG (Company Profile)

URL : http://corp.gmo-pg.com/

GMO-PG (Service)

URL : http://www.gmo-pg.com/

TEL

+81-3-3464-0182

FAX

03-3464-2387

E-mail

ir@gmo-pg.com

TEL

+81-3-5456-2695

FAX

03-3780-2611

E-mail

pr@gmo.jp