will relocate to each operating company's site.
12 Mar 2013
GMO Payment Gateway, Inc.
GMO Internet Group's GMO Payment Gateway, Inc. (TSE Partial: Securities Code 3769 Headquarters: Shibuya-ku, Tokyo, President & Chief Executive Officer: Issei Ainoura (hereinafter referred to as "GMO-PG"), which develops payment processing business such as non-face-to-face credit cards, will start full-scale provision of the "Google Shopping Product Listing Agency Service" from today, March 12, 2013.
This service is provided as one of the "GMO-PG Online Advertising Service" services provided by GMO-PG on behalf of the EC site operator, from posting on Google Shopping to operating Google product listing advertisements on behalf of the EC site operator.
Five companies, including T&E "Walking the Earth Store" and Landwell Co., Ltd. "CHUMS Online Shop", used the service in advance and received a very good response, so this is a full-fledged service.
【Background】
Google Shopping is a product search service provided by Google Inc. You can search and compare products registered on Google Shopping by keyword, price range, etc., and directly access the page of the corresponding product.
By registering products on Google Shopping, e-commerce site operators will be able to increase exposure opportunities and consumer traffic, while effective product placement and advertising operations will directly lead to attracting customers and improving sales of e-commerce sites, along with the posting of products on Google Shopping and the operation of "product listing ads*1," which is scheduled to shift to a fee-based model*2 in the future. It is thought that the burden will increase even more.
Against this backdrop, GMO-PG has decided to provide a "Google Shopping Product Listing Agency Service" in which GMO-PG takes care of everything from posting on Google Shopping to the operation of "Product Listing Ads" in order to reduce the workload of EC site operators. As one of the "GMO-PG Online Advertising Service" of GMO-PG, we will provide it for EC sites.
- *1: Search results on Google Shopping will be changed to a commercial model based on paid product listing ads.
- *2: A "product listing advertisement" is an advertisement that can display product information such as images, titles, prices, promotional messages, shop names, and company names in the upper right corner of the Google search results page. Unlike standard text ads, they appear as image ads on Google Search and Google Shopping pages.
【Service Overview】
Feature 1. Eliminate complicated daily work and increase your ability to attract customers
In the "Google Shopping Product Listing Agency Service", GMO-PG will perform a series of tasks on behalf of the company, such as posting products on Google Shopping, optimizing and updating product data in a timely manner, and effectively operating "Product Listing Ads". As a result, e-commerce site operators can save the time and effort of advertising product images and updating them on a daily basis, attracting customers and improving sales on Google Shopping.
Feature 2. Effective operation utilizing Actual and know-how of the "Google Open Business Partner Company" Grand Prize
Google Shopping's "Product List Ads" display image ads, so depending on the operation, it is easy to lead to purchases. GMO-PG will utilize its Actual and know-how for Google Ads, which received the Grand Prize as a "Google Open Business Partner Company"*3, to provide effective operation of "product listing advertisements" that lead to increased sales on e-commerce sites.
Feature 3. 120% increase in sales before implementation Actual
We have received positive feedback from five companies that have already introduced the service as a test service, saying that they have seen sales improvement compared to before the introduction. For example, T&E "Walking the Earth Store" saw an increase in sales after the introduction of the system, which was about 120% of what it was before the introduction.
- *3: GMO-PG is the winner of the Excellent Performer Award for the January-March 2012 Period, which recognizes Google Open Business Partner companies with outstanding Actual conducted by Google Inc., and the Silver Award for the October-December 2012 Excellent Performer Award. Award.
[Google Shopping listing and product listing ads]
- More traffic and clicks: Product Listing Ads can significantly improve click-through rate (CTR) compared to standard text ads that appear in the same place on Google Shopping searches. In some cases, the click-through rate may increase to ~2-3 times the normal rate. (According to our research)
- Improved clicks: Product information appears directly in your ads, giving users enough information to make a purchase decision. Thus, it increases quality clicks and increases the likelihood that users who visit your site will make a purchase.
- Easy to manage: With product targets, you don't need to use keywords. Based on the product targets you've set and the information you've provided in your Merchant Center account, we'll show you ads for products that are most relevant to what people are searching for.
- Increased reach: "Product Listing Ads" may appear more than once in a single search. If it's relevant, your Product Listing Ads and standard text ads may run at the same time. In other words, the reach of a single search is doubled.
【GMO Payment Gateway】
GMO-PG provides credit cards and other payment processing services to non-face-to-face sales businesses such as online shops, SNS, and smartphones, businesses that charge monthly fees such as NHK, and public entity such as the Japan Pension Service (formerly the Social Insurance Agency) and the Tokyo Metropolitan Government. We aim to make payment safe and convenient for consumers and businesses, and to be the infrastructure for Japan payment processes. As a leading company in the payment industry, we will drive innovation and contribute to improving the EC ratio of Japan.
GMO-PG Online Advertising Service (http://www.gmo-pg.com/pg_advertising) is a service that provides measures to attract customers and improve sales for GMO-PG member stores. Launched in October 2011, it is currently available to more than 70 member stores, and many merchants have seen sales increase by more than 20% since its introduction. We will continue to expand our services to provide them to even more member stores.
Related URL
- GMO-PG (Company Profile)
- URL: http://corp.gmo-pg.com/ (Company information site)
- GMO-PG (Service)
- URL: http://www.gmo-pg.com/ (payment data site for card payment, etc.)
Media Inquiries
GMO Payment Gateway, Inc. Corporate Value Creation Strategy Corporate Value Creation Planning Office, Corporate Value Creation Planning Division, Corporate Value Creation Division
- TEL
+81-3-3464-0182
- FAX
03-3464-2477
- ir@gmo-pg.com
GMO Internet, Inc. Group Public Relations, Investor Relations Department Fukui, Ishii
- TEL
+81-3-5456-2695
- FAX
03-3780-2611
- pr@gmo.jp
Inquiries about our services
GMO Payment Gateway, Inc. Corporate Value Creation Strategy Headquarters, Customer Attraction Support Group
- TEL
03-3464-1215
- FAX
03-3464-2477
- info-ad@gmo-pg.com
【GMO Payment Gateway, Inc.】 （URL: http://corp.gmo-pg.com/）
| Corporate Name |
GMO Payment Gateway, Inc. (TSE Part Securities Code : 3769) |
|---|---|
| Location | 1-14-6 Dogenzaka, Shibuya-ku, Tokyo Shibuya Humax Building |
| Representative | President & Chief Executive Officer Issei Ainoura |
| Business Description | ■ payment processing services such as credit cards and ancillary services |
【GMO Internet, Inc.】 （URL: http://www.gmo.jp/）
| Corporate Name | GMO Internet, Inc. (TSE part securities code : 9449) |
|---|---|
| Location | Cerulean Tower 26-1, Sakuragaoka-cho, Shibuya-ku, Tokyo |
| Representative | Chairman and CEO / Group Representative Masatoshi Kumagai |
| Business Description |
■ WEB infrastructure and EC business |