In the Fukuoka City Subway "Tenjin-Hakata 1-day free ticket",
We will start a demonstration experiment of purchasing tickets and boarding using "Visa Touch payment"

Sumitomo Mitsui Card Company, Limited (Headquarters: Minato-ku, Tokyo, President & Chief Executive Officer: Yukihiko Onishi), Aquavit Spirals Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Tomohiro Hagiwara), QUADRAC Co., Ltd. (Headquarters: Minato-ku, Tokyo, President & Chief Executive Officer: Masayuki Takada), Toppan Printing Co., Ltd. (Headquarters: Taito-ku, Tokyo, President & Chief Executive Officer: Hideharu Maro), Visa Worldwide Japan K.K. (Headquarters: Chiyoda-ku, Tokyo, President & Chief Executive Officer: Stephen Karpin), The Bank of Fukuoka (Headquarters: Chuo-ku, Fukuoka, Director, Chairman & President: Takanari Shibato), GMO Payment Gateway, Inc. (Headquarters: Shibuya-ku, Tokyo, President & Chief Executive Officer: Issei Ainoura), GMO Financial Gate, Inc. (Headquarters: Shibuya-ku, Tokyo, President & Chief Executive Officer: Sugiyama　Kentaro) will start a demonstration experiment project on Friday, April 16 for the Fukuoka City Subway "Tenjin-Hakata 1-Day Free Ticket" transportation boarding scheme using Visa's Touch payment as part of the Fukuoka City Demonstration Experiment Full Support Project ^(*1).

This is the first time in Japan that digital tickets such as one-day free tickets using Visa's Touch payment have been introduced.

The Fukuoka City Subway, which is operated by the Fukuoka City Transportation Bureau, is scheduled to open a route between Tenjin Minami Station ~ Hakata Station on the Nanakuma Line in FY2022, and in order to verify the demand for travel between Tenjin ~ Hakata in advance of that, we have announced a new "Tenjin-Hakata 1-day free ticket ^(*2)".
This demonstration experiment is an effort to make a transition from paper tickets to digital tickets, and to commercialize new sales of such tickets through Visa's Touch payment and a stress-free boarding method. Tickets can be purchased via posters or on the ticket purchase site. To get on the train, simply hold the Visa card that supports Touch payment that you payment in advance with a ticket purchase or the QR code displayed on the dedicated sales site over the dedicated reader at the ticket gate where the station staff is present. In addition, it is also possible to use the award ^(*3) at nearby facilities.
In the field of transportation, which is indispensable to daily life, Visa Touch payment is already commonly used as a safe and secure payment method for a new way of life in many cities around the world, including Europe. Due to the growing interest of consumers in "non-contact" due to the corona disaster, we believe that we can provide a convenient and secure daily life in Japan. With this scheme, not only domestic users in Japan but also travelers from overseas can complete everything from transportation to shopping with a single Visa touch payment, greatly improving convenience.

1. From ticket purchase to boarding and use of benefits at nearby facilities

2. Implementation Period

Friday, April 16, 2021 ~ Sunday, August 15, 2021

3. Purpose of the Demonstration Experiment

• ・Raising awareness among users and verifying issues for the practical application of a transportation boarding scheme using Visa's Touch payment
• ・Purchase with Visa's Touch payment-compatible card and NFC-compatible smartphone that can register with Visa Card, etc., and realize a new ticket sales and usage model by riding with Visa's Touch payment
• ・Realization of a stress-free ride method in Fukuoka City for inbound tourists, etc.

4. Roles of each company

５． About Visa Touch payment

Visa's Touch payment is a payment method that utilizes international standard security authentication technology deployed in approximately 200 countries and regions around the world, including Japan. Users can simply hold up a touch-payment compatible card (credit, debit, prepaid) or smartphone to a compatible reader, and payment can be completed quickly, safely, and securely without signing or entering a PIN ^(*5). Globally, 43% of Visa's face-to-face transactions are already done via touch payment ^(*6). (As of the end of September 2020)

Currently, Visa Touch payment is already available on public transport in London, Singapore, New York and other cities. In addition, there are approximately 500 public transportation projects underway around the world, and the number is expected to increase rapidly in the future. There are also contactless cards in London and Singapore Actual that use contactless cards from more than 100 countries and territories, providing a stress-free journey for inbound tourists.
As of the end of December 2020, Japan has issued more than 36.7 million Visa Touch payment cards ^(*7), and the number of stores where they can be used is rapidly expanding, including supermarkets, convenience stores, and fast-food restaurants, contributing to user convenience and improved operations at member stores.

• (*1) Fukuoka City has implemented the "Fukuoka City Demonstration Experiment Full Support Project" to utilize cutting-edge technologies such as AI and IoT to solve social issues, and is looking for projects from all over the country that will lead to the set theme. In March 2020, we were selected for the "New Ticket Sales Method Using Mobile Subway Tickets and Contactless payment" that was publicly solicited this time.

press release
https://www.city.fukuoka.lg.jp/data/open/cnt/3/64351/1/fullsupport_kankopj.pdf?20200703183629

• (*2) The "Tenjin-Hakata 1-Day Free Ticket" is a ticket issued by the Fukuoka City Subway that allows you to get on and off between 5 stations between Tenjin ~ Hakata.
  Target stations: Tenjin, Nakasu Kawabata, Kurefucho, Gion, Hakata
  Sales period: Until August 15, 2021
  How to purchase: Scan the NFC tag or QR code displayed on the poster with your smartphone
  Price: 500 yen for adults, 250 yen for children
  payment option: payment with Visa with Visa card, NFC-compatible smartphone that can register with Visa card, etc.
• (*3) For information on nearby facilities and benefits, please refer to the ticket purchase site.
• (*4) Apple Pay and Google Pay are also available. (payment Brand is limited to Visa)
• (*5) For payment over a certain amount, you will need to insert your card and enter your PIN or sign it.
• (*6) VisaNet
• (*7) Actual is based on a report from Visa's business partner financial institution and issuing company.

* "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.