[Introduction] How to use Google Analytics
-Importance of access analysis & basic setting total check-

Among the Online Ad seminar sponsored by GMO Payment Gateway, Google Analytics boasts the most popularity. This time, too, the rush of applications began immediately after the start of the application, and by the evening of the next day, three times the number of people scheduled to be held was gathered, and the deadline was filled up at an unusually fast time.

The first half consists of three parts: (1) the importance of access analysis, (2) the basic structure of the GoogleAnalytics management screen, and (3) KPI design and indicators to be viewed in Google Analytics.

Access analysis is important for discovering the strengths and weaknesses of the site and implementing and continuing improvement measures.

However, at present, there are many clients who tend to fall into dangerous marketing rather than intuition such as "anyway", "anyway", "probably", etc., and there are also cases where Google Analytics is "just watching" and does not take any measures.

If access analysis is to be introduced, it is very important to rotate and sustain the PDCA cycle of analysis, hypothesis, measures, and actions.

First, from an understanding of the Google Analytics account structure.
Account> Properties> View three-tier structure.
The report consists of a biaxial table format with vertical axis: dimensions and horizontal axis: indicators.
Explains each basic index such as sessions and PV, and also explains four frequently used reports.

If you want to grow your site, you don't have to deal with all the dimensions and metrics, you need to choose the metrics to look at.
The index to be looked at is the KPI "Important performance Evaluation Indicator".

The ultimate goal of the site is KGI. KPIs are indispensable for achieving KGI.
There is a correlation that if the KPI value improves, the KGI will naturally improve.

KPIを設計するためには、現状実績の把握、実績に基づく仮説立てが必須で、仮説を基にしてKPIを定義・可視化していくとよい。

As described above, in the first half, I explained the contents with a focus on attitude for those who will operate Google Analytics from now on.