Daiichi Engei Co., Ltd.
Introduced GMO-PG marketing support and succeeded in significantly increasing sales of Mother's Day gifts!
We sell flower gifts according to the seasons and offer flower services for business.
Category: Product sales | Internet sales of flower gifts
Introduction site: Daiichi Engei ONLINE SHOP http://www.daiichi-engei.co.jp/
Service Overview: We confidently offer our customers online a wealth of flower gifts such as flowers, foliage plants, gardening supplies and other interior goods.
Why GMO Payment Gateway was selected as a partner
・ Low fees unique to payment processing company
・ Know-how of online advertising by people from Yahoo! and advertising agencies
・ Schedule and detailed support
Trigger for introducing marketing support
There are many complicated things such as Listing ad for harvesting online, and we have to use an agency. The company has been developing advertisements by having them join an advertising agency for some time. However, the fee at that time was 20% or more.
However, when I heard that GMO Payment Gateway, which I had a relationship with about the payment system, started the service of attracting customers from last year, it was advertised that "the higher the payment amount, the payment In addition to the fact that they provided us with low fees and fees, we received high-quality proposals, so we decided to leave it to them. (Daiichi Engei? Mr. Chuichi No)
How was the effect of introducing the service?
This year, as a promotion budget for Mother's Day, the same amount as the year before last was recorded as advertising expenses, but sales increased from the year before last. I am satisfied because I was able to reduce the fees and achieve a higher effect than before.
I hear that GMO Payment Gateway is able to demonstrate a high-quality effect of attracting customers because it has the know-how of online advertising by people from Yahoo! and advertising agencies.
Online advertising has a wide variety of information, and it is difficult for sellers to operate it. Under such circumstances, I think that such cheap and high-quality services are very valuable. I hope that you will continue to provide highly effective marketing support.
In what specific ways did you realize the effect?
In the Mother's Day promotion, the early discount was divided into three stages, and he suggested how to show the advertisement suitable for each stage. From the beginning, he set up a schedule and made suggestions, so we were able to develop it smoothly.
Another big difference was that they also provided support on Facebook. The idea was to give flowers to Mother's Day targeting Japanese people working overseas. It was a proposal that was made only on Facebook, and it was very effective. I think it was a good measure in that we were able to open up new markets.