Shortcuts to successful direct recruiting
The latest way to hire people in the seller market 2018
-HRTEC x adoption-

~ Seminar Report ~

Seminar outline

theme

Shortcuts to successful direct recruiting
The latest method of hiring people in the seller market 2018 -HRTEC × Hiring-

Place

1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building 7F

Teacher

Atrae Green Client Support Masashi Hirai
Go Kumagai, CEO of Singler Co., Ltd.
Takashi Kobayashi, General Manager, Customer Attraction Support Department, Innovation Partners Division GMO Payment Gateway, Inc.

Overview

ECに関わる職種はどこも”売手市場”である昨今、”優秀な”人材の不足に悩まれ弊社に人材集客のご相談いただく機会も増えて参りました。
多くのEC事業者様の人事担当者様が、まだGreenやWantedly・Indeedといった、最新の人材系ポータルサイトを使いこなせていない現状をみて、弊社加盟店様の人材不足を解決したく、弊社実績も交えた人材獲得セミナーを開催する運びとなりました。

[Part 1] Trends in 2018 recruitment and recruitment measures as seen in Green

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In the first part, Mr. Hirai of Atrae Co., Ltd. added the situation that "hiring is difficult" to social problems, explained from the actual numerical data in Green, from the preparatory stage before starting hiring to the hiring. He explained how to make a strategy for.
Even when 37% of people are in a state of competition for human resources with a job openings-to-applicants ratio of 50 times, before starting hiring, concretely imagine the persona of "what kind of person you want to hire", and what kind of recruiting method from that persona image It is important to consider whether it is appropriate and decide on strategies such as whether to utilize recruiting media such as Green or to strengthen efforts with agents.
Even after having a connection with the human resources you want, setting up many opportunities to follow up with messages and talk with the employees you work with, and spare no effort to get to know your company deeply will greatly change the hiring rate. At the same time, he talked about the importance of having the company fully understand the difficulty and importance of personnel affairs and creating a system in which on-site employees actively cooperate.
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[Part 2] Achieve 100% consent rate! How to use the human resources analysis service to realize competitive recruitment

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In the second part, after contacting the human resources that Mr. Kumagai of Singler Co., Ltd. wants, the HR analyst, which is an in-house developed tool, will utilize the hiring method that will reduce the rate of declining job offers, reduce the selection fade-out rate, and compete with other companies. I told you along with the method.
In order to achieve the final recruitment target, it is one of the methods to invest hiring costs (advertising costs) and "contact with many human resources", but it is appropriate for those who want more than that. The shortcut to success is to improve the quality of contact with human resources, such as assigning interviewers and recruiters and creating rules for pick-up lines.
In that respect, Singler's HR analysts can reduce the manpower of many companies as a human resources analysis tool that analyzes the thinking and decision-making process of applicants and presents the optimal recruitment strategy for that person. We are promoting the accumulation of recruitment know-how (machine learning) and the improvement of recruitment activities.

[Part 3] Key points for successful direct recruiting

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In the third part, Kobayashi of our customer attraction support department explained the points of successful direct recruiting, focusing on actual cases of using Green as the customer attraction support department of GMO Payment Gateway.
Regarding hiring, we are actively implementing measures to increase the lead (people who proceed to interviews / interviews) and increase the contract rate (hiring rate) by utilizing the knowledge cultivated through web marketing, and the text of the email The number of hires is increasing by continuously verifying the number of steps up to the AB test and unofficial decision.
Emphasis is placed on "a sense of speed" for human resources who are particularly interested, and we work closely with personnel to create rules for replying within 24 hours and to shorten the period from the first interview to the offer as much as possible. This has led to an improvement in the hiring rate.

[Summary]
Both new graduate hiring and mid-career hiring have become a seller's market, and it is becoming impossible to acquire human resources using the same hiring method as before. Meanwhile, in order to create a state of being "chosen", it is very important not only to design strategies and utilize tools, but also to create a system that allows the entire company to cooperate in hiring across departments. Is important to.